Marketing Pilgrim

New Zealand could soon have its own version of the DMCA, something Google is trying to block.

In its filing to Kiwi regulators, Google reveals just how widely DMCA takedown notices are abused:

In its submission, Google notes that more than half (57%) of the takedown notices it has received under the US Digital Millennium Copyright Act 1998, were sent by business targeting competitors and over one third (37%) of notices were not valid copyright claims.

Wow! I knew there were some crafty SEOs out there, but more than half of all DMCA takedown notices were an attempt to scuttle a rival company? Who knew?

(via)

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