Comments on: Google Rolls Out Longer Snippets and New Search Refinements http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html Internet Marketing News Sun, 21 Mar 2010 01:14:13 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: SEO News: Writing Effective Search Engine Optimized Copy for the Web | Free-Fuel http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-71071 SEO News: Writing Effective Search Engine Optimized Copy for the Web | Free-Fuel Thu, 02 Apr 2009 20:22:16 +0000 http://www.marketingpilgrim.com/?p=9270#comment-71071 [...] Google: Longer Snippets and New Search Refinements [...] [...] Google: Longer Snippets and New Search Refinements [...]

]]> By: Drenzul http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70665 Drenzul Thu, 26 Mar 2009 16:52:20 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70665 Would be nice to have a mix of both unless the query is clearly for one or the other. If I search for 'car stereo' there is no way for the SE to know if I'm wanting to buy a car stereo or if I want information on them so both should be fed back to me in order of quality. If I search for 'car stereo information' or 'buy a car stereo' then ofc it should return the e-commerce/local business results or the info sites depending on relevance. Would be nice to have a mix of both unless the query is clearly for one or the other.

If I search for ‘car stereo’ there is no way for the SE to know if I’m wanting to buy a car stereo or if I want information on them so both should be fed back to me in order of quality.

If I search for ‘car stereo information’ or ‘buy a car stereo’ then ofc it should return the e-commerce/local business results or the info sites depending on relevance.

]]> By: Google search result snippets get long tail-friendly | Drama Blog http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70631 Google search result snippets get long tail-friendly | Drama Blog Thu, 26 Mar 2009 07:01:48 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70631 [...] have SEO implications. Peter Young at Marketing Pilgrim, for instance, believes that the update may reduce the importance of the description metatag and may increase the importance of giving Google good signals about where a page’s core [...] [...] have SEO implications. Peter Young at Marketing Pilgrim, for instance, believes that the update may reduce the importance of the description metatag and may increase the importance of giving Google good signals about where a page’s core [...]

]]> By: Buster Collings http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70590 Buster Collings Wed, 25 Mar 2009 17:43:29 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70590 nice article. i have to disagree about the meta description becoming less important tho. but, i agree that bounce rates should dip down significantly for long tail traffic (dunno that's been much of a prob tho, not for my sites anyhow). i love the longer snippets when searching for obscure information, it saves me seconds x seconds x seconds.. over time i'm sure i'm saving days and weeks of my time. hmm... i might need to calculate the time savings and get a nap in. <em> [edited]</em> <em>Buster Collings's last blog post..<a href='http://www.bustercollings.com/blog/2009/03/25/google-lengthens-snippets-but-the-meta-description-still-important/' rel="nofollow">Google Lengthens Snippets, But The Meta Description Still Important</a></em> nice article. i have to disagree about the meta description becoming less important tho. but, i agree that bounce rates should dip down significantly for long tail traffic (dunno that’s been much of a prob tho, not for my sites anyhow).

i love the longer snippets when searching for obscure information, it saves me seconds x seconds x seconds.. over time i’m sure i’m saving days and weeks of my time. hmm… i might need to calculate the time savings and get a nap in.

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Buster Collings’s last blog post..Google Lengthens Snippets, But The Meta Description Still Important

]]> By: Buster Collings » Google Lengthens Snippets, But The Meta Description Still Important http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70589 Buster Collings » Google Lengthens Snippets, But The Meta Description Still Important Wed, 25 Mar 2009 17:34:07 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70589 [...] recently Google officially released longer snippets on search results. There has been some chatter about this depreciating the value of the meta [...] [...] recently Google officially released longer snippets on search results. There has been some chatter about this depreciating the value of the meta [...]

]]> By: Rachel Burkot http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70571 Rachel Burkot Wed, 25 Mar 2009 13:15:04 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70571 I foresee more directed traffic to home pages. There will probably be lower bounce rates and higher conversion rates on landing pages. This will likely be good for analytics data. When visitors get a better feel from the SERP about what each site is primarily concerned with, their search will have a more defined, targeted focus. I foresee more directed traffic to home pages. There will probably be lower bounce rates and higher conversion rates on landing pages. This will likely be good for analytics data. When visitors get a better feel from the SERP about what each site is primarily concerned with, their search will have a more defined, targeted focus.

]]> By: bathroom bath http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70569 bathroom bath Wed, 25 Mar 2009 13:04:43 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70569 Its good to listen that they are giving something new for the organic results which are going to become completely informational. Its good to listen that they are giving something new for the organic results which are going to become completely informational.

]]> By: Google Announces Two New Features for Result Pages! » PageTraffic SEO Blog http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70555 Google Announces Two New Features for Result Pages! » PageTraffic SEO Blog Wed, 25 Mar 2009 09:21:11 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70555 [...] to one of the bloggers, longer snippets will have the following two main [...] [...] to one of the bloggers, longer snippets will have the following two main [...]

]]> By: Alan Blewieiss http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70534 Alan Blewieiss Wed, 25 Mar 2009 01:48:11 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70534 I agree with Linda - while I take great joy in having a handful of very well capitalized mid-size business owners who can afford spending six figures on paid advertising, the vast majority of my clients are small business owners and non-profits who can not afford to compete in the paid search arena. While I am all for the free flow of valid and valuable information (which I believe the web is most ideally suited for), it is only through organic optimization that we have the ability to help them compete, especially in this economy. Perhaps one day there may be a dual channel Google offering - one for business and one for information flow. Until then, there needs to be a mix. At the same time though, I continually encourage my clients to provide relevant information to their site visitors where that information is purely information, and not all about selling. I even go so far as to encourage them to establish a blog that is completely about information for it's own sake, to generate email newsletters that are the same, and to participate in the online community by giving freely of their knowledge so that more quality information is available. The fact that a side benefit of that is some people who might not have otherwise found them will potentially click through to their profile or a side link to their offerings is a bonus that helps me motivate them to do so. Yet I always emphasize that it needs to be about giving to the community. <em>Alan Blewieiss's last blog post..<a href='http://feedproxy.google.com/~r/SearchMarketingAnswers/~3/JMWYVCMN9R4/' rel="nofollow">Deceptive SEO Tactics And How to Uncover Them</a></em> I agree with Linda – while I take great joy in having a handful of very well capitalized mid-size business owners who can afford spending six figures on paid advertising, the vast majority of my clients are small business owners and non-profits who can not afford to compete in the paid search arena.

While I am all for the free flow of valid and valuable information (which I believe the web is most ideally suited for), it is only through organic optimization that we have the ability to help them compete, especially in this economy.

Perhaps one day there may be a dual channel Google offering – one for business and one for information flow. Until then, there needs to be a mix.

At the same time though, I continually encourage my clients to provide relevant information to their site visitors where that information is purely information, and not all about selling. I even go so far as to encourage them to establish a blog that is completely about information for it’s own sake, to generate email newsletters that are the same, and to participate in the online community by giving freely of their knowledge so that more quality information is available. The fact that a side benefit of that is some people who might not have otherwise found them will potentially click through to their profile or a side link to their offerings is a bonus that helps me motivate them to do so. Yet I always emphasize that it needs to be about giving to the community.

Alan Blewieiss’s last blog post..Deceptive SEO Tactics And How to Uncover Them

]]> By: Linda Bustos http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70533 Linda Bustos Wed, 25 Mar 2009 01:39:45 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70533 @Ben I hope not, though I'm biased because I'm on the ecommerce side :) But really, not every retailer uses Google Adwords (or advertises for all its products/keywords) and Google Base to appear in Google Product Search. So search users who also depend on Google for commercial searches may get frustrated with too many Wikipedia results. I do think Google's getting better and better at detecting intent whether a search is transactional or informational, and maybe searchwiki (if anyone bothers to use it) could also help. <em>Linda Bustos's last blog post..<a href='http://www.getelastic.com/too-many-urls-spoil-the-seo-fixing-a-common-ecommerce-duplicate-content-problem/' rel="nofollow">Too Many URLs Spoil the SEO: Fixing a Common Ecommerce Duplicate Content Problem</a></em> @Ben I hope not, though I’m biased because I’m on the ecommerce side :) But really, not every retailer uses Google Adwords (or advertises for all its products/keywords) and Google Base to appear in Google Product Search. So search users who also depend on Google for commercial searches may get frustrated with too many Wikipedia results.

I do think Google’s getting better and better at detecting intent whether a search is transactional or informational, and maybe searchwiki (if anyone bothers to use it) could also help.

Linda Bustos’s last blog post..Too Many URLs Spoil the SEO: Fixing a Common Ecommerce Duplicate Content Problem

]]> By: Ben http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70532 Ben Wed, 25 Mar 2009 01:24:34 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70532 I'm glad they are changing it! In our area, the organic search results have been getting loaded with portal sites that add very little value to the searcher (IMHO). Is everyone in agreement that organic results will be (almost) purely informational and paid ads will (continue) to be purely commerce? I’m glad they are changing it! In our area, the organic search results have been getting loaded with portal sites that add very little value to the searcher (IMHO). Is everyone in agreement that organic results will be (almost) purely informational and paid ads will (continue) to be purely commerce?

]]> By: Linda Bustos http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70517 Linda Bustos Tue, 24 Mar 2009 18:21:59 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70517 Uh oh...organic search further cannibalizing paid clicks? How did this make it out of beta?! :-P <em>Linda Bustos's last blog post..<a href='http://www.getelastic.com/too-many-urls-spoil-the-seo-fixing-a-common-ecommerce-duplicate-content-problem/' rel="nofollow">Too Many URLs Spoil the SEO: Fixing a Common Ecommerce Duplicate Content Problem</a></em> Uh oh…organic search further cannibalizing paid clicks? How did this make it out of beta?! :-P

Linda Bustos’s last blog post..Too Many URLs Spoil the SEO: Fixing a Common Ecommerce Duplicate Content Problem

]]> By: Alan Bleiweiss http://www.marketingpilgrim.com/2009/03/google-rolls-out-longer-snippets-and-new-search-refinements.html/comment-page-1#comment-70516 Alan Bleiweiss Tue, 24 Mar 2009 18:18:07 +0000 http://www.marketingpilgrim.com/?p=9270#comment-70516 oh fun - I love how Google does things just to keep the SEO world on it's toes! <em>Alan Bleiweiss's last blog post..<a href='http://feedproxy.google.com/~r/SearchMarketingAnswers/~3/JMWYVCMN9R4/' rel="nofollow">Deceptive SEO Tactics And How to Uncover Them</a></em> oh fun – I love how Google does things just to keep the SEO world on it’s toes!

Alan Bleiweiss’s last blog post..Deceptive SEO Tactics And How to Uncover Them

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