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Google Sheds More Staff



Google continues to make itself leaner and meaner as we trudge through this economic mess. In only the google-logo1second large layoff in its history (the first coming back in January of this year when they let 100 recruiters go) the target this time is sales and marketing.

As reported by ClickZ about 200 Googlers from these areas will be let go. Most of this is coming from internal auditing that has shown some significant redundancy in positions and functions. SVP of Global Sales and Business Development Omid Kordestani wrote in a blog post today

“In some areas we’ve created overlapping organizations which not only duplicate effort but also complicate the decision-making process,” Kordestani said. “That makes our teams less effective and efficient than they should be. In addition, we over-invested in some areas in preparation for the growth trends we were experiencing at the time.”

While many will want to say that Google is struggling it seems unlikely that it is actually the case. What they appear to be doing however is continuing to evolve as a company and mature in their approach to business. In addition to these cuts there have been products shed in recent months that also signify Google’s shorter fuse on making changes. Admittedly it sounds odd to hear the word layoff and Google used in the same breath.

Mr. Kordestani said it best though with the statement that “For companies in hyper-growth such as Google has experienced it’s almost impossible to get everything right”. That statement in and of itself is evidence of growth for Google. Just like the words layoff and Google seemed like an unlikely pairing so did the terms humility and Google. These days though it appears that no one will be immune to the change that this downturn has forced.

Imagine what it must be like at a search engine that actually has problems. Can you help us out with some info on that if you work at Yahoo, Live Search or Ask.com?

  • http://www.SEO-writer.com/blog/ David Leonhardt

    Google is not immune to the economy, just like everybody elkse. :-)

    David Leonhardt’s last blog post..Furl Removed From TheBookmarketer

  • http://www.crearecommunications.co.uk Amelia Vargo

    This sounds really worrying to me. If a giant like Google has to lay people off then what hope is there for the smaller guys?

  • http://www.virtual-coach.com Barbara Ling, Virtual Coach

    In a word, wow. Logically, it certainly makes sense but when one thinks of Google employment, one usually thinks “perks” not, “job go byebye.”

    Barbara Ling, Virtual Coach’s last blog post..Local SEO blog SERPs can power up local businesses

  • http://mjnetsupport.wordpress.com Matthew

    I don’t think Google is hurting for money. However with so many companies struggling and in some cases going out of business it only makes sense that there is going to bee a decline in advertising, which in turn will lead to a loss in revenue for the search engine giant. Hopefully the smaller search engines are able to survive this economic situation, because when the economy recovers if there is hardly any competition then google will bee able to set what ever price it wants for advertising.

    Matthew’s last blog post..Is our information safe with our ISPs?