Google’s director of television ads, Michael Steib, said in an interview that the company is working on technology that allows advertisers to buy ads across Google TV, which sells on-air commercials; YouTube; and video on other Web sites through the the same interface. Google is testing the service, called Google TV Ads Online, with a small group of advertisers, he said. People familiar with the matter say the service — which would leverage Google TV’s targeting technology — is likely to be introduced in the coming months.
Woohoo! Just we need here on MP: commercials!
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Okay, seriously now. Greg Sterling sees wide appeal for the program—but only for short-short spots (10 seconds). While the program would face technically challenges, Greg points out “conceptually this is the right approach and it should be desirable to marketers who want both reach and targeting.”
What do you think? Are you ready to get into video advertising online with Google?