Google to Become One-Stop Video Ad Shop

Friday, March 27th, 2009 by Jordan McCollum

Google to Become One-Stop Video Ad Shop

Google began its foray into television advertising just under two years ago. Last May, they took the program out of beta. And now they’re taking their commercials to YouTube and a website near you!

The new Google TV Ads Online program is rumored to be in testing, according to the Wall Street Journal and CNET. The WSJ reports that:

Google’s director of television ads, Michael Steib, said in an interview that the company is working on technology that allows advertisers to buy ads across Google TV, which sells on-air commercials; YouTube; and video on other Web sites through the the same interface. Google is testing the service, called Google TV Ads Online, with a small group of advertisers, he said. People familiar with the matter say the service — which would leverage Google TV’s targeting technology — is likely to be introduced in the coming months.

Woohoo! Just we need here on MP: commercials!

We interrupt this wonderfully entertaining blog post for a message from our sponsors.

Okay, seriously now. Greg Sterling sees wide appeal for the program—but only for short-short spots (10 seconds). While the program would face technically challenges, Greg points out “conceptually this is the right approach and it should be desirable to marketers who want both reach and targeting.”

What do you think? Are you ready to get into video advertising online with Google?

Social Media Monitoring in Just 60-Seconds. Guaranteed!

Similar Stories in: Video | Forward: Email This Post

Share this post

7 comments on “Google to Become One-Stop Video Ad Shop”

Jordan Anderson Says:

March 27th, 2009 at 3:21 pm

I definitely see the potential in this commercial programming. If it’s anything like their current adwords program, it will finally bring a sense of accountability to commercials. It will also be a great way to test for mass market tv commercials. I’ll be interested to see what kind of costs will be associated with it.
Douglas Karr Says:

March 27th, 2009 at 7:21 pm

The ability for advertisers to segment and deliver relevant video advertising would be a powerful marketing tool.

Douglas Karr’s last blog post..links for 2009-03-19
Simon Mason Says:

March 28th, 2009 at 12:44 pm

Interesting concept, but I’m not sure how well this will work. Will users have to click play to watch the video ads? If so it seems likely that the click through rates will be very low – even low than the clicks on facebook ads.

Interuption advertising works on TV/Radio because viewers/listerners don’t have any choice – the internet gives endless choice so who is going to choose to watch an ad? Will have to be top notch content to get views – but if an ad goes viral this already works well on YouTube etc, so I don’t see what this new programme will delivere to marketers. Or am I totally missing the point?

Simon Mason’s last blog post..Sometimes I get the wrong end of the stick.
Wendy Merritt Says:

March 28th, 2009 at 6:55 pm

I am assuming that the video ads will play for the first 10 seconds of every video. I am for advertising if the trade off is that you can post a video longer than 10 minutes! Otherwise…get off my video.

Blessings,
Wendy

Wendy Merritt’s last blog post..31 Social Media and Bookmark Icon Sets
David King Says:

March 29th, 2009 at 3:46 pm

lol… “One stop adshop”
It’s so true… Google is really making moves and dominating!
Thanks for the post!

Dbk

David King’s last blog post..Passion + Work = Success
Tom Lindstrom Says:

March 30th, 2009 at 6:15 am

Many online newspapers use this tactic, before the video starts there is a 10 second commercial.Is this what Google is going to do?

Tom Lindstrom’s last blog post..Joining A Small Business Organization
Marc Laurens Says:

March 31st, 2009 at 10:28 pm

I wonder how they’re going to implement metrics and how well they convert at all. Most online marketeers want immediate proven return on investment, not “brand awareness” …

Anyway, Google Knows Best …

Marc Laurens’s last blog post..Cucusoft DVD to Zune Converter

Marketing Pilgrim