Comments on: Google to Become One-Stop Video Ad Shop

By: Marc Laurens

Marc Laurens — Wed, 01 Apr 2009 02:28:32 +0000

I wonder how they’re going to implement metrics and how well they convert at all. Most online marketeers want immediate proven return on investment, not “brand awareness” …

Anyway, Google Knows Best …

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By: Tom Lindstrom

Tom Lindstrom — Mon, 30 Mar 2009 10:15:09 +0000

Many online newspapers use this tactic, before the video starts there is a 10 second commercial.Is this what Google is going to do? Tom Lindstrom's last blog post..Joining A Small Business Organization

By: David King

David King — Sun, 29 Mar 2009 19:46:05 +0000

lol… “One stop adshop”
It’s so true… Google is really making moves and dominating!
Thanks for the post!

Dbk

David King’s last blog post..Passion + Work = Success

By: Wendy Merritt

Wendy Merritt — Sat, 28 Mar 2009 22:55:38 +0000

I am assuming that the video ads will play for the first 10 seconds of every video. I am for advertising if the trade off is that you can post a video longer than 10 minutes! Otherwise...get off my video. Blessings, Wendy Wendy Merritt's last blog post..31 Social Media and Bookmark Icon Sets

By: Simon Mason

Simon Mason — Sat, 28 Mar 2009 16:44:51 +0000

Interesting concept, but I’m not sure how well this will work. Will users have to click play to watch the video ads? If so it seems likely that the click through rates will be very low – even low than the clicks on facebook ads.

Interuption advertising works on TV/Radio because viewers/listerners don’t have any choice – the internet gives endless choice so who is going to choose to watch an ad? Will have to be top notch content to get views – but if an ad goes viral this already works well on YouTube etc, so I don’t see what this new programme will delivere to marketers. Or am I totally missing the point?

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By: Douglas Karr

Douglas Karr — Fri, 27 Mar 2009 23:21:18 +0000

The ability for advertisers to segment and deliver relevant video advertising would be a powerful marketing tool. Douglas Karr's last blog post..links for 2009-03-19

By: Jordan Anderson

Jordan Anderson — Fri, 27 Mar 2009 19:21:56 +0000

I definitely see the potential in this commercial programming. If it’s anything like their current adwords program, it will finally bring a sense of accountability to commercials. It will also be a great way to test for mass market tv commercials. I’ll be interested to see what kind of costs will be associated with it.