Marketing News Roundup, March 2
It’s Monday (okay, well, Tuesday by the time you’re reading this), there’s a lot of news out there. To keep you on top of it all, we’re rounding up all those loose bits and putting them here.
- Have you heard of this little thing called “Twitter”? Yeah, this link isn’t about that. But if you were on Twitter today, you couldn’t have missed the chatter about Skittles’s latest move—turning its site into a gateway to its content on Facebook, YouTube, Flickr, Wikipedia and . . . okay, Twitter. I lied.
- Poor YouTube. After all the hype of the “YouTube presidency,” President Obama is moving on: embedding cookie privacy complaints from watchdogs precipitated a switch to Akamai to host the president’s weekly videos.
- Yahoo, meanwhile, gets the good end of a deal for once—as an expansion of a 2006 deal with 150 newspapers, Yahoo teams up with newspapers to sell ads—now with over 800 newspapers nationwide and it appears to be going swimmingly. Who knew? Two wrongs can make a right!
- Sanford “Spamford” Wallace has paid fines for email spam and MySpace spam. After the latest law suit against him, Facebook may be the next recipient.
- Is SEO everything? Nope. Shimon Sandler offers a few tips on how to get in front of your audience without search engines (hint: two words—social, media).
- Guess what. Every experience for your customers with your company is what your brand is. Manage it well!
- Meanwhile, if your brand is represented by an individual on Twitter, it can get tricky. Let Ad Age set you straight.
- And the New York times joins the Marissa Mayer cult of personality.