Microsoft Bottoms Out in Search Race

Microsoft is sure making a lot of news in search these days. As reported here earlier the new look search of Kumo is lurking about although Microsoft is acting like Kumo is some kind of hallucination that deserves a homepage.google-cartoon

Now add to that the news reported in a Computerworld article regarding the U.S. market share of the major search engines. It appears that Microsoft’s share is at a 12 month low which is, well, not real good. Microsoft may be asking “Where’s that darn Kumo thing anyway? Maybe that really will help? It certainly can’t hurt at this point.”

Here’s the scorecard:

Google 63.3 %
Yahoo 21 %
Microsoft 8.2%
Ask 4.1%
AOL 3.9%

Overall the number of total searches grew by 32% which is a considerable number and only attests to the continuing importance of search to marketers during these uncertain times.

Back to Microsoft which is quickly becoming the most popular target in the search world’s own search for news that doesn’t involve talking about Google’s dominance or Yahoo’s whatever it is they are doing.

Microsoft keeps trying to look like they are a contender rather than pretender in the search game by hiring people like Qi Lu formerly of Yahoo as their president of Online Services. The article also talks a little more about Kumo and its future at Microsoft as the next generation of live search that is based on technology purchased from Powerset. Oh but wait, their spokesperson said that there is no intention to re-brand Live Search as Kumo. Is that the same as saying that the Kumo search offering might not replace Live Search but still maintain the Live Search name? Who knows?

There is one thing for certain though from the ComScore numbers on February US search. Google is still cleaning everyone’s clock and the rest of the ‘competitors’ continue to flail about creating headline after headline but still leaving us all to wonder if any of them will ever compete with Google. I honestly doubt it but that’s just my opinion. If Google is to ever be challenged it will be from the next generation version of what Google was just a few short years ago, an innovator that creates a better Internet mousetrap and solves problems. Any ideas who that could be?

  • http://www.seo-check.dk Steen Seo Öhman

    The figures are very much different in Europe where the Google market share is more tahn 90% in many countries. In Germany the picture is even more cleat, as Google has a market share of 98%.

    So in Europe she search engine battle is over … we almost only have Google!

    Steen Seo Öhman’s last blog post..Danish Site Search!

  • http://www.libdemvoice.org Mark Pack

    Even in Europe I can see Google not dominating for ever Steen. The danger for Google particularly comes as people increasingly spend their time on sites such as Twitter or Facebook.

    Suppose one of them were to start offering results from across the internet via their own site’s search box (either sourced from their own tools or from a rival of Google’s). That could have a dramatic impact on Google’s search engine market share – and is one of the reasons why I think their continued dominance isn’t a sure thing.

    Mark Pack’s last blog post..Opinion: Losing faith in the Lib Dems

  • http://www.winningatcraps.net WinningAtCraps

    that is not a surprise to anyone.

  • http://www.canalescort.com Escorts Barcelona

    In Spain Google has a market share of 99%.

  • http://www.perfectmoney.com Muri@Payment-System

    Twitter search IS my first Vote for it,beside all “pretender act contender Yahoo and Microsoft”only twitter has something “new to offer,the search on twitter are naturally build by “social community and Nothing can stop the Power of People to win every one heart in the world

  • http://offshore-outsourcing-it.blogspot.com/ jason aviet | offshore outsourcing

    Its about time microsoft should start innovating some good things into its live search or otherwise it will be doom time for it in a few years

    jason aviet | offshore outsourcing’s last blog post..Top 7 new trends in outsourcing

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  • http://www.wsiNetReturns.com Greg Newell

    Wasn’t it Google that complained about Microsoft’s monopoly in browsers? Maybe Microsoft should retrench and do what they’ve done best and then just complain about Googles dominance in search. What’s interesting to me is that Microsofts search isn’t so bad. I would almost just like to see an msn-search page than the yahoo-looking thing they have now. The problem is that they’re not upping the ante. So why switch? It isn’t too hard to imagine a Google like search that delivers a better result. Why isn’t someone doing it? The answer is keyword advertising revenue.

    Greg Newell
    internet marketing dayton ohio

  • Jolt

    This information is also validated by StatOwl.com. Hopefully this motivates new innovation out of Microsoft.

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  • http://www.8womendream.com Eight WOmen Dream

    I used to love Dogpile and slowly migrated over to Google. It is rare that they don’t have what i am looking for.

    Eight WOmen Dream’s last blog post..Urge to Purge

  • http://www.blogaboutnothingatall.com Kai Lo

    Google is definitely the Godzilla of search engines. There is no competition for them at all. Yahoo, 2nd place, is no where near Google’s percentage.

    Kai Lo’s last blog post..Google Pagerank 0

  • http://www.byte-guides.com Mark Thomas

    I’m suppried Yahoo has such a lagre share at 21%. Maybe I should pay more attention to it!

    Mark Thomas’s last blog post..PSP looking forward to a good 2009

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  • http://www.avatar-web-solutions.com/blog Tony Deegan

    Interesting read, although I’m altogether surprised at the results, Yahoo appears fairly static in terms of development, and the bewilderment around LiveSearch and Kumo must be confusing, so it’s little wonder that Google, a company which never stands still, continues to dominate the market.
    What can possibly challenge them? Well perhaps the acquisition of Summize by Twitter is an indicator of where things are heading. Already Twitter is usurping Google in the quest for real time news, as evidenced by the Hudson River crash where the first news of it appeared on Twitter, before any of the usual media outlets. Having now created their own search engine it is possible that Twitter will begin to eat into Google’s share, at least for searches relating to real time news and new product news. Similarly, Facebook has now undergone cosmetic surgery and has begun to mimic the behaviour of Twitter, how long before it also develops it’s own search facility.

    Tony Deegan’s last blog post..Social Media broadening its scope

  • http://www.contussupport.com/ Offshore Outsourcing

    Thanks for sharing your informative blog….