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	<title>Comments on: Microsoft Leaked Memo Suggests Live Search Rebranding as Kumo.com</title>
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		<title>By: Microsoft&#8217;s Kumo Gets a Homepage &#124;</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-69902</link>
		<dc:creator>Microsoft&#8217;s Kumo Gets a Homepage &#124;</dc:creator>
		<pubDate>Mon, 16 Mar 2009 20:26:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-69902</guid>
		<description>[...] word leaked that Microsoft was testing its &#8220;Kumo&#8221; alternative search engine internally, a company [...]</description>
		<content:encoded><![CDATA[<p>[...] word leaked that Microsoft was testing its &#8220;Kumo&#8221; alternative search engine internally, a company [...]</p>
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		<title>By: MicroHoo: The Saga Continues &#124; Affiliate Daily Review</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-69527</link>
		<dc:creator>MicroHoo: The Saga Continues &#124; Affiliate Daily Review</dc:creator>
		<pubDate>Thu, 12 Mar 2009 23:10:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-69527</guid>
		<description>[...] flirting is probably not such a good idea right now. Microsoft is internally testing &#8220;Kumo,&#8221; the code name for its next search interface update. Is it really a good time to be out [...]</description>
		<content:encoded><![CDATA[<p>[...] flirting is probably not such a good idea right now. Microsoft is internally testing &#8220;Kumo,&#8221; the code name for its next search interface update. Is it really a good time to be out [...]</p>
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		<title>By: Eric L</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-69390</link>
		<dc:creator>Eric L</dc:creator>
		<pubDate>Wed, 11 Mar 2009 20:02:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-69390</guid>
		<description>Who cares?</description>
		<content:encoded><![CDATA[<p>Who cares?</p>
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	<item>
		<title>By: inşaat sektörü</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-69356</link>
		<dc:creator>inşaat sektörü</dc:creator>
		<pubDate>Wed, 11 Mar 2009 12:34:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-69356</guid>
		<description>hello</description>
		<content:encoded><![CDATA[<p>hello</p>
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	<item>
		<title>By: William</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-69049</link>
		<dc:creator>William</dc:creator>
		<pubDate>Fri, 06 Mar 2009 17:09:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-69049</guid>
		<description>I have seen Microsoft built several web sites, such as Contoso.com and everwoodbank.com, (might have the second one wrong, been a while) specifically for testing and then demonstrating new technologies. Contoso was used for demonstrating domain and corporate technologies (and still exists as an example in many domain controller products), and the bank site was used to demonstrate the capabilities and use of EVSSL. My expectation is that if this is used for something beyond internal testing, it will be used to demonstrate a new technology - embedded search results maybe? - rather than representing a new branding. I haven&#039;t seen Microsoft drop the MS brand in any of their offerings in the past, and personally I would be shocked if they did it here.</description>
		<content:encoded><![CDATA[<p>I have seen Microsoft built several web sites, such as Contoso.com and everwoodbank.com, (might have the second one wrong, been a while) specifically for testing and then demonstrating new technologies. Contoso was used for demonstrating domain and corporate technologies (and still exists as an example in many domain controller products), and the bank site was used to demonstrate the capabilities and use of EVSSL. My expectation is that if this is used for something beyond internal testing, it will be used to demonstrate a new technology &#8211; embedded search results maybe? &#8211; rather than representing a new branding. I haven&#8217;t seen Microsoft drop the MS brand in any of their offerings in the past, and personally I would be shocked if they did it here.</p>
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		<title>By: Kumo sería el antídoto de Microsoft contra Google &#124; Materia Geek</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-68835</link>
		<dc:creator>Kumo sería el antídoto de Microsoft contra Google &#124; Materia Geek</dc:creator>
		<pubDate>Wed, 04 Mar 2009 08:41:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-68835</guid>
		<description>[...] Microsoft Leaked Memo Suggests Live Search Rebranding as Kumo.com [Marketing Pilgrim]  Tags: guerra de buscadores, kumo.com, Live Search, Microsoft [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft Leaked Memo Suggests Live Search Rebranding as Kumo.com [Marketing Pilgrim]  Tags: guerra de buscadores, kumo.com, Live Search, Microsoft [...]</p>
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		<title>By: Paul Peterson</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-68792</link>
		<dc:creator>Paul Peterson</dc:creator>
		<pubDate>Tue, 03 Mar 2009 18:07:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-68792</guid>
		<description>You said: the “sharply define” somewhat conflicts with the “align.”
True, but at least it rhymes. ;-)</description>
		<content:encoded><![CDATA[<p>You said: the “sharply define” somewhat conflicts with the “align.”<br />
True, but at least it rhymes. <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>By: Jack Clarke</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-68775</link>
		<dc:creator>Jack Clarke</dc:creator>
		<pubDate>Tue, 03 Mar 2009 15:00:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-68775</guid>
		<description>Rebranding from Live Search would be a huge mistake imho. Kumo sounds like a distant 3rd party search engine. Just too obscure sounding.

&lt;em&gt;Jack Clarke&#039;s last blog post..&lt;a href=&#039;http://technewsline.net/wireless-installation-checklist/&#039; rel=&quot;nofollow&quot;&gt;Wireless installation checklist&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Rebranding from Live Search would be a huge mistake imho. Kumo sounds like a distant 3rd party search engine. Just too obscure sounding.</p>
<p><em>Jack Clarke&#8217;s last blog post..<a href='http://technewsline.net/wireless-installation-checklist/' rel="nofollow">Wireless installation checklist</a></em></p>
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		<title>By: valencio</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-68759</link>
		<dc:creator>valencio</dc:creator>
		<pubDate>Tue, 03 Mar 2009 09:36:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-68759</guid>
		<description>hmm... sounds tricky. Microsoft keeps rebranding stuff and gets nowhere. Also, Live is a great name. Why don&#039;t they use their &#039;new technologies&#039; on the existing site?</description>
		<content:encoded><![CDATA[<p>hmm&#8230; sounds tricky. Microsoft keeps rebranding stuff and gets nowhere. Also, Live is a great name. Why don&#8217;t they use their &#8216;new technologies&#8217; on the existing site?</p>
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	<item>
		<title>By: Breaking: Microsoft Leaked Memo Suggests Live Search Rebranding as &#8230; &#124; Microsoft Software OEM</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-68752</link>
		<dc:creator>Breaking: Microsoft Leaked Memo Suggests Live Search Rebranding as &#8230; &#124; Microsoft Software OEM</dc:creator>
		<pubDate>Tue, 03 Mar 2009 06:22:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-68752</guid>
		<description>[...] Read more:  Breaking: Microsoft Leaked Memo Suggests Live Search Rebranding as &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] Read more:  Breaking: Microsoft Leaked Memo Suggests Live Search Rebranding as &#8230; [...]</p>
]]></content:encoded>
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		<title>By: Matt Varney</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-68735</link>
		<dc:creator>Matt Varney</dc:creator>
		<pubDate>Tue, 03 Mar 2009 02:08:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-68735</guid>
		<description>I don&#039;t see anything in that email about Live being rebranded to Kumo.  From what it sounds like, that is just a website they set up for their own employees to test future search engine technologies.  Microsoft would be stupid to rebrand something they just rebranded just a couple years ago.  Live is a good name too.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t see anything in that email about Live being rebranded to Kumo.  From what it sounds like, that is just a website they set up for their own employees to test future search engine technologies.  Microsoft would be stupid to rebrand something they just rebranded just a couple years ago.  Live is a good name too.</p>
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		<title>By: Richard V. Burckhardt</title>
		<link>http://www.marketingpilgrim.com/2009/03/microsoft-kumo-search.html/comment-page-1#comment-68733</link>
		<dc:creator>Richard V. Burckhardt</dc:creator>
		<pubDate>Tue, 03 Mar 2009 01:47:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/03/breaking-microsoft-leaked-memo-confirms-live-search-rebranding-as-kumocom.html#comment-68733</guid>
		<description>Just more proof that Microsoft doesn&#039;t get search. Kumo? I wish them luck but that has less appeal than &quot;Live Search&quot; and folks are just figuring out now that &quot;Live&quot; is Microsoft search.

How about something that makes sense, like, let&#039;s see, MICROSOFT SEARCH?

&lt;em&gt;Richard V. Burckhardt&#039;s last blog post..&lt;a href=&#039;http://www.weboptimist.com/linkedin-tip-for-seo-job-seekers/2009/02/23/&#039; rel=&quot;nofollow&quot;&gt;LinkedIn Tip for SEO Job Seekers&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Just more proof that Microsoft doesn&#8217;t get search. Kumo? I wish them luck but that has less appeal than &#8220;Live Search&#8221; and folks are just figuring out now that &#8220;Live&#8221; is Microsoft search.</p>
<p>How about something that makes sense, like, let&#8217;s see, MICROSOFT SEARCH?</p>
<p><em>Richard V. Burckhardt&#8217;s last blog post..<a href='http://www.weboptimist.com/linkedin-tip-for-seo-job-seekers/2009/02/23/' rel="nofollow">LinkedIn Tip for SEO Job Seekers</a></em></p>
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