Why Google Reputation Management?

Here at Marketing Pilgrim ORM (online reputation management and / or monitoring) is a subject near and dear to certain people’s heart. Who cautionthat is, well, we’ll let you figure that one out ;-).

The reason that it is so important is well stated in a post over at SEOmoz by Rand Fishkin. His post was inspired by some information that Google passed along via a blog post by Matt Cutts that warrants a closer look. Since the question of “How do I get this page that is not speaking of well me or my company removed from the Google results?” is asked so often Matt posits his pat answer as follows:

Google Offers Prescription for Health Record Availability

Before we get started I need to tell you that I will need to fight a strong bias here to write about the issue of health records online. I have some google-health-logobackground in the use, power and neglect of medical records from my days in the insurance business. In addition, I know the impact of a misdiagnosis and / or bad information that when it comes to many different areas of life, including how much you pay or whether you can even be covered for life and health insurance. Let’s just say when it comes to privacy I am a bit skeptical in general but more so regarding the Internet and health records.

Social Media Measurement–Without Myopia

geometry_2At Econsultancy today, Editor-in-chief Chris Lake is putting social media measurement into perspective:

The key with social media measurement, I think, is to stand back and take a widescreen approach to measurement.

Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans on Facebook, wouldn’t it be better to look at how it helps to shift the most important business KPIs, such as sales, profits, as well as customer retention and satisfaction rates?

Wait, what? Instead of looking at the easily measurable metrics, actually measure our success by how well our social media stats fit into our overall online strategy? . . . Nah, that’ll never work.

The Search Engine Known as Twitter

By Trisha Lyn Fawver

As usual, TechCrunch has got us thinking about things in a different light.  One of my favorite social media applications, Twitter, has been getting more exposure in the mainstream lately, and with that more people are questioning what they can use Twitter for.  Some see the micro-blogging service as just another distraction, or instant messaging on speed.  Much to my chagrin, many marketers are seeing Twitter as just another publishing platform to push ads.  And still some are seeing it for what it is: a valuable tool.

And what it’s becoming: a search engine.

AdSense Introduces Expanding Ads

Google is introducing new and improved expandable ads to AdSense. In an attempt to breathe life into a expandable_adfaltering advertising environment Google now allows expandable ads to be used but not in the way that makes most users want to eliminate them all together.

Over at VentureBeat there is a quick synopsis of this new Google attempt at making money off their core business. Who can blame them? As soon as I read the article which reminded me of the ridiculously annoying ads that show up on some sites (ESPN was a prime offender at one point) I figured that even Google had jumped the shark.

Facebook Gives Itself a Face Lift

Facebook has announced some major changes that have been called a response to the Twitter threat and just about facebook2everything else. Just like most things in this Web 2.0 social media whirlwind we live in the change is fast and furious and the opinions outpace the change by a considerable margin.

Erick Shonfeld over at TechCrunch does a great job of outlining the changes that Facebook has announced. The changes are for the homepage, profile pages and activity streams. The highlights are as follows:

  • No more distinction between private profiles and public pages
  • Real time updates of the news feed on everyone’s personal page. In essence, Facebook is looking to be more like Twitter.
  • There is also the implementation of a social graph which is a map of social connections between members

Twitter Is More Than Connecting

By Patricia Skinner

It has been said (too often) that Twitter is for connecting. And with over 6 million users it certainly is. But it’s for so much more than just connecting.

  • Can you learn on Twitter? Personally I think it’s one of the best places on the net to get an education on just about any subject you care to name.
  • Can you get traffic on Twitter? More than you can cope with if you’re prepared to invest a little time and a little of yourself.
  • Can you sell on Twitter? Yes, if you make the right moves.

It’s possible to connect up with your potential target market like no other place on the Web, if you only understand the way Twitter works.