Here at Marketing Pilgrim ORM (online reputation management and / or monitoring) is a subject near and dear to certain people’s heart. Who that is, well, we’ll let you figure that one out ;-).
The reason that it is so important is well stated in a post over at SEOmoz by Rand Fishkin. His post was inspired by some information that Google passed along via a blog post by Matt Cutts that warrants a closer look. Since the question of “How do I get this page that is not speaking of well me or my company removed from the Google results?” is asked so often Matt posits his pat answer as follows: