The session on search marketing tactics served up a strong panel of speakers. As a result a range of interesting ideas were addressed from common sense optimization tips, to leveraging shopping feeds . . . and even Twitter.
Ethan Griffin – Groove Commerce
First up Ethan’s shared some ECommerce optimization tips with the audience, which included some of the following:
- Use the H1 tag
- Use unique product descriptions (don’t just copy and paste supplier info into the web pages)
- Pay attention to internal linking issues
- Don’t bury folders/directories so that pages appear too deep in the site
- Have the most important content at the top
In respect to SEO activities and links Ethan recommended that webmasters still submit to directories, consider creating separate blogs to drive traffic, use social media and leverage online PR.