Google Hasn’t Stopped Hiring

Last week’s news of Google letting 200 sales google-2and marketing employees go certainly raised eyebrows. Many are wondering whether the search giant is getting leaner and meaner or if they are being dinged by the current state of the economy. If the 360 jobs listed on their website are any indication one has to think that their main reason for the actions of last week were to, like they said, eliminate redundancy and unnecessary layers. Having that many jobs posted certainly is encouraging for those that fit the profiles of these openings.

Of the jobs offered only 30 or so are in the sales and marketing area. There appears to be a rather international flair to the openings as well. If you are looking for that account management position in Cairo that you always wanted this may be your chance. Sales not your thing? How about an engineering position in Krakow?

Will You Miss Newspapers When They’re Gone?

I don’t read the Raleigh News & Observer during the week, but I do enjoy reading it at the weekend. There’s something relaxing and familiar about reading printed news with my coffee and breakfast. As much as I enjoy the experience, I’ve noticed that more and more ads are filling up the pages–with less articles, and in some cases, complete sections being retired. I knew the newspaper industry was hurting, but I didn’t realize just how bad it had gotten, until I read this report from TechCrunch.

According to the latest industry figures, newspaper advertising is free-falling:

  • Print advertising declined 17.7% in 2008
  • Classifieds fell 29.7%
  • Online advertising–which most newspapers a focusing on–was down 1.8%

Google Closes AdSense Video Ads, Becomes New Litmus for Recession

Up until this point, our talk of Google being a one-trick pony was muted by the fact that the services shut down were not core to either AdWords or AdSense. Now we learn from Google that AdSense video ad units are being retired at the end of April.

After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we’ve found that it hasn’t had the impact we had hoped for. As a result, we’ve decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.

Google to Become One-Stop Video Ad Shop

tvGoogle began its foray into television advertising just under two years ago. Last May, they took the program out of beta. And now they’re taking their commercials to YouTube and a website near you!

The new Google TV Ads Online program is rumored to be in testing, according to the Wall Street Journal and CNET. The WSJ reports that:

Google’s director of television ads, Michael Steib, said in an interview that the company is working on technology that allows advertisers to buy ads across Google TV, which sells on-air commercials; YouTube; and video on other Web sites through the the same interface. Google is testing the service, called Google TV Ads Online, with a small group of advertisers, he said. People familiar with the matter say the service — which would leverage Google TV’s targeting technology — is likely to be introduced in the coming months.

Facebook Grays: Over-35 Users Double in 60 Days

Inside Facebook regularly examines user demographics on the world’s most popular social network. The graying of Facebook trend continues, they report, with women over 55 constituting the fastest-growing demographic, while the number of active users over the age of 35 nearly doubled in the last two months.

However, despite this growth, the largest single demographic on Facebook is still the 18-25 age bracket (where I fall for one more week. Sigh.), which constitutes 35% of Facebook’s overall membership.

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However, this graph obviously shows positive skew: just over half of Facebook members are past the college years (at least, I hope you’re done with your undergrad by the time you’re 26).

“New” Findings on Mobile Web Living

The Pew Research Center has released a report that gives some form to what many of us already know throughmobile-usage-image experience; mobile web use takes web users deeper into their digital existence. As noted over at MediaPost the study takes a stab at coining some new phrases to describe the various types of people using the mobile web as part of their lives including “digital collaborator”, “ambivalent networker” and “drifting surfer”. While creating names for groups of people can be fun that particular set of names isn’t very flattering aside from the collaboration concept. Let’s look a little closer.

Google Sheds More Staff

Google continues to make itself leaner and meaner as we trudge through this economic mess. In only the google-logo1second large layoff in its history (the first coming back in January of this year when they let 100 recruiters go) the target this time is sales and marketing.

As reported by ClickZ about 200 Googlers from these areas will be let go. Most of this is coming from internal auditing that has shown some significant redundancy in positions and functions. SVP of Global Sales and Business Development Omid Kordestani wrote in a blog post today

“In some areas we’ve created overlapping organizations which not only duplicate effort but also complicate the decision-making process,” Kordestani said. “That makes our teams less effective and efficient than they should be. In addition, we over-invested in some areas in preparation for the growth trends we were experiencing at the time.”