Michael Stelzner at the WhitePaperSource has produced a pretty in depth report on the social media marketing industry. The industry now has enough years on it that this research is becoming more valuable to help make sense of this fast growing and often unwieldy area of the marketing mix.
The report is based on interviews of over 900 social media users of varying degrees. The findings are interesting in some areas and not so surprising in others. Some highlights include:
- The Top 10 social media questions that marketers want answered
- Experience levels are low with 72% of the marketers questioned having just started or only being involved in social media for a few months
- As a surprise to me, owners of 2- to 100-employee businesses were the most experienced (29.3% reporting doing social media marketing for years)