Big Media Publishers Want More from Google

In Advertising Age there is a reportad-age-logo of the rumblings of the media giants and their apparent slighting at the hands of Google. The attitude of the article, which comes from one of the standards of the traditional media industry, is certainly protective of its turf since it refers to Google’s “undifferentiated slush of results”.

Wow, way to stay unbiased right out of the gate. The gist of this story is that the big boys of big media are complaining that Google is not giving them their due. Of course, with advertising being in the crapper they now have decided that they need to get traffic somehow and their “Oh look! There’s a search engine over there that people seem to use! Maybe we should get involved!” attitude just further validates that they are way behind the curve with new media. Adds Twitter Analytics to CRM Offering

I think we can all agree that collecting customer feedback is a good thing, right?

What we may not all agree on is whether we should go out and collect that feedback in the places where our customers hang-out, or if we should serve coffee and donuts and entice them to come to us.

There are pros and cons to each approach and if you like the idea of building a customer feedback “mousetrap” then or are just two of the many providers willing to provide the blueprint.

If you’re more inclined to strap on your boots, grab your flashlight, and go looking for your client’s feedback then CRM provider SalesForce is happy to be your sherpa on the journey. Back in January, the company launched its Service Cloud offering and today it’s announced the addition of Twitter support.

Citysearch Reviews Itself and Upgrades

Local search is an interesting animal to say the least. There are seemingly a million different directories and citysearch-logoresources to help bring search to the street level but it is so scattered that it frustrates more often than is helps. Citysearch has been around the scene virtually since the beginning of the commercial Internet. In fact, it’s hard to do a local search without seeing a Citysearch result come up.

In an article from Internet News the discussion is about some changes to Citysearch that have been asked for by its users for quite some time. These changes now incorporate social media and mobile opportunities to bring this Internet standard up to speed. CEO Jay Herrati says that these changes have been a long time coming.

Don’t forget: Enter to Win a Kindle 2!

Just a quick reminder that we’re giving away an Amazon Kindle 2 to one lucky Marketing Pilgrim reader.

It’s dead easy to enter and you can find all of the details right here.

Zuckerberg and Customers: Oil Meets Water

Over at there is some insider dirt being dished regarding internal correspondence from facebook2Facebook that shows its founder Mark Zuckerberg in a pretty unflattering light. In between appearances on Oprah and redesigning Facebook he has been letting the employees know how he really feels about customers.

Apparently he didn’t stick around Harvard long enough to learn that you use the term customers when someone pays for a service. Since accounts receivable is the smallest department at Facebook with little work to do, he may want to be a little more endearing to his users.

Take this Twitter Survey So We Can All Understand Corporate Use

Paul Bennett is an honorary Pilgrim and his company is currently conducting a survey to learn more about how companies are using Twitter.

His hope is to collect enough data to put together a report on how brands can leverage Twitter, and share it with Marketing Pilgrim readers.

This is one of those deals where the more people that take the survey, the more value we’ll all get out of the results.

It’s Friday, so while you’re goofing off this afternoon, take 2 minutes to complete this quick survey. The deadline is March 31st, in case you don’t have time today.


SpiralFrog Croaks; a Warning to Other Ad-Supported Sites?

SpiralFrog, the music download service supported by ads, has finally croaked. The service publicly launched with a bang back in 2007 but needed $9 million in funding just to keep the lights on in 2008, and now CNET is reporting the web site is no more.

In SpiralFrog’s situation, the company couldn’t overcome “a macro-economic perfect storm” says a source close to the company. The sagging global economy, combined with “the collapse of the capital markets” and rapid compression of the ad markets,” led to the company’s demise, said the source.

Part of me feels vindicated that the freemium model isn’t the holy grail that everyone predicted. After all, if a service offers free music downloads–with the user only having to endure a few ads–and still can’t survive, what comfort does that give to other ad-supported consumer sites?