Is Social Networking Slowing Down the Generational Lines of Communication?

By Nick Stamoulis

Lately it seems like the social communication behavior and methods people use to interact are more like tangled-up power lines. Years ago there were traditionally only a small handful of ways to communicate; at work, phone, fax and face-to-face. For the last ten years or so many generations have been able to adopt email as a crucial form of communication, but now there are many newer social networking methods of communication between consumers, businesses, friends and families.

How many people do you know across different generations that actually have Facebook accounts? The numbers are staggering, but to a marketer and business owner it is crucial to understand that one size does not fit all. Even though these generations tend to actively use social networks such as Facebook or LinkedIn they are still VERY different overall in the way they communicate.

Growth Is Not an Issue for Twitter

Most of us would be happy in this economy for any growth that occurred between Feb of 2008 and Feb of 2009. 10 percent would be fine. 50% would be amazing. 100% growth gets you rock star status. So if you are Twitter and Nielsen gave you the news that your subscriber base grew 1,392% in that period you may need to change your shorts. Ok, so maybe that’s a little too graphic but that is a pretty ridiculous number even if you don’t make one red cent while doing it (had to throw that in there;-)).

From a report on cnet, here are the results of the Top 5 fastest growing, as Nielsen refers to them, ‘member community destinations’ for the February to February time period.

nielsen-growth

Microsoft, Viacom Still Holding Out

Some people just don’t know when to give up. It’s almost sad, really, watching them doggedly pursue something or someone past the point of all reason. And sometimes CEOs are just like that, y’know? Take Steve Ballmer or Philippe Dauman, for example. Months—years—after beginning one of those things that might have “seemed like a good idea at the time,” they’re still pushing that boulder up the hill.

Philippe Dauman, CEO of Viacom, faces such a Sisyphean task in his lawsuit against Google. First filed just over two years ago, the copyright suit against YouTube has continued to drag on—but Dauman isn’t giving up hope! Yes, never mind Google’s copyright detection software, or the fact that 57% of copyright takedown notices are bogus, or that YouTube is by far the most popular destination for professional and original video on the Internet (and thus a good place to own and place your content in the first place)—he wants his datgum content off YouTube.

Can Facebook Kill Google?

killer-fbSo far this week, we’ve wondered if Google cares about social, after an analyst said that Google is ignoring social search because they’re jealous of social networks. But now they may have something new to fear from Facebook, the most popular social network worldwide: imminent death.

Or at least that’s what Henry Blodget says after a presentation by Ross Sandler of RBC. Although Facebook’s traffic to Google has more than doubled in the last year (19% of Google sessions come from FB, up from 9% last year), Facebook’s worldwide traffic is growing at an alarming rate—one that could surpass Google in another two to three years (in terms of unique visitors).

rbc-projection

Half of Corporate “Risk Managers” Ignore Reputation Risks

I don’t know about you, but if my job function included “risk management” I’d more than likely make sure that risks to the company’s reputation were taken into consideration–wouldn’t you?

Well, according to The Conference Board Reputation Risk Research Working Group and a survey of 148 risk management executives of major corporations, only 49% said that the management of reputation risk was highly integrated with their enterprise risk management (ERM) function.

Maybe the lack of concern is because the role of “reputation risk management” isn’t really something you want your typical risk management guy worrying about–let him worry about the liability insurance and employee identity-cards.

Classic Battle for eBook Reader Market

While Amazon makes the big splash with Kindle 2 and fends off potential lawsuit regarding its technology, sony-ereaderSony has cut a deal with Google that is a classic.

As reported at cnet, in a partnership with Sony, Google will provide over 500,000 titles whose copyrights have expired which include literary classics like “Sense and Sensibility” and “A Connecticut Yankee in King Arthur’s Court”. This move takes the number of titles to that the Sony offering has to 600,000 vs. the 250,000 for the Amazon offering. These include German, French, Spanish, Italian and other language translations as well.

Spring Is In the Air and Browsers Are Refreshed

chrome-logoIn the past two days both Google and Microsoft have announced either changes or a new releases for their browser. Both are obviously touting improvements with speed being the main focus of Google and features being that of Microsoft.

As reported in PC Advisor, Google Chrome’s blog announces the latest beta of Chrome. Google had dropped the beta tag back in December but it is back as well as the beta channel that is designed for feedback. No indication why that happened but they are Google after all and they can do what they want. The greatest change according to Google is its increase in speed.