By Nick Stamoulis
Lately it seems like the social communication behavior and methods people use to interact are more like tangled-up power lines. Years ago there were traditionally only a small handful of ways to communicate; at work, phone, fax and face-to-face. For the last ten years or so many generations have been able to adopt email as a crucial form of communication, but now there are many newer social networking methods of communication between consumers, businesses, friends and families.
How many people do you know across different generations that actually have Facebook accounts? The numbers are staggering, but to a marketer and business owner it is crucial to understand that one size does not fit all. Even though these generations tend to actively use social networks such as Facebook or LinkedIn they are still VERY different overall in the way they communicate.