Posted March 2, 2009 12:30 am by with 9 comments

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Last week was a rough one for the newspaper industry. The 150 year old Rocky Mountain News of Denver closed shop and rocky-mountain-newsNew York’s Newsday announced it was starting an online paid model despite the fact that the average person spend just 4 minutes and 25 seconds per month on the their website. Not the best news for the hard print news industry for sure.

Never fear though. Whenever there is bad news there’s always some research done that can put the paddles on a dying industry and this is no different. MediaPost tells of a survey by the Rosen Group that shows that the vast majority of US consumers

….still deem print editions of newspapers and magazines to be “indispensable” sources of news and entertainment.

According to the study

People are looking online for news and lifestyle information, but they are not abandoning their print editions,” stated Rosen Group Founder and President Lori Rosen. “There is still a certain satisfaction and ease to holding printed text in your hands, and PDAs or PCs will not replace this just yet.”

As an example, Rosen cited the fact that nearly 60% of respondents do not consider information found on blogs to be “credible.”

Whoa! Wait a minute there big fella! Blogs not credible? Was that necessary? 😉 As with most research these days though you just need to take a look at the source then you need to be use your own smarts to see just how ‘credible’ the information is. In this case, the Rosen Group is a PR Group specializing in print media. I am not saying anything other than I see this kind of research that supports and protects an industry in trouble (i.e. Yellow Pages etc) more and more often.

We live in a media drenched world that is changing so rapidly that the finger pointing about relevance and credibility is fast and furious. How do you measure the validity of information on the web or anywhere else for that matter? If it comes from a newspaper is that more legitimate than a blog? What makes either good or bad? You can’t hurt our feelings here at Marketing Pilgrim but since you are reading us at this moment it would be kind of cool if you skewed your responses to favoring blogs. Oooops, did I say that out loud?

  • You said it more then Just say it very clear as well.For me to validate the information the measure is a as simple as how much “other blogger “follow the news.if more blogger say it good,”good”that means and if it is bad :Bad that means.careless what the issue is ,Blog media wins in speed access gathering result opinion.something that print media “slower to do,so my conclusion is,in blog media is not about legitimation.its all about rate and polling

  • I don’t trust blogs when it comes to news of a political nature such as, middle east, national politics and so on.
    Also you can’t hold blogs accountable when they error in their reporting. I have never seen a blog that posted a retraction of a previous post .

  • Thoughtful post. As a former journalist, I am wary of blogs that pose as “reporting” the news. I agree with Andreas that blogs skewed toward politics or world events tend to be biased, and unless they have reporters on the ground, they’re not credible in my view. But I do trust blogs more than newspapers for tracking industry trends and sharing best practices. So many non-journalists have worthwhile information to share that would never make it into mainstream press.

    I love newspapers, and I wish they (and broadcast journalism, for that matter) could figure out a way to be relevant. They just don’t seem to realize that their old model no longer works. The New York Times gets it… but most local papers do not.

    Sharon Reus’s last blog post..Are you listening?

  • I research everything about which I hear from Google. It’s soooo easy to be taken in and believe incorrect information.

    If I know of the blogger, I’ll generally trust the information more than if it’s a fly-by-night kind of individual.

    Data points, Barbara

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  • There are just times that more people are into the internet because they get more and faster information unlike the paper news. But as you said credibility is always needed to have the right info. Thanks for the links, hope to hear from you soon!

  • Fantastic marketing blog! I am impressed how dynamic your blog is.

    For sure, I will spread the words out to all my friends

    Albert, San Dimas

    albert le’s last blog post..Excited about viral tweeting w?

  • I agree – biased research. If you look at the numbers, subscriptions have fallen dramatically and keep falling. I like both print and blogs, but I’m sure I’m the minority.

    I just finished blogging about the Rocky Mountain News closing. I think reporters should start their own online newspaper. Call it We’ll Climb this Mountain. Keep writing what they write and see if they can get donated space for a newsroom. I wonder if they’ll auction off their desks or something and they could buy them back.

    I went to the site and it’s unclear if they plan to continue anything online. Maybe they could negotiate getting the site and put ads up. I don’t see a single ad anywhere on the site.

    Then perhaps they can print just a weekend editions of the paper (Fri-Sun) with the best of the online version and additional stories. Charge more for it – like you’d pay for a magazine – $4-5.

    Online classifieds (Utah’s KSL Classifieds are a HUGE hit) and also the obituaries. Why not charge for those. When they allow comments (moderated) they become so much more meaningful.

    Anyway, most blogs are volunteer run or run by a single person. I don’t think they can adequately take over the job of reporting in the same way newspapers do. A hybrid would be great and with the state of the industry, it would be a great story if someone reinvented this successfully.


    Janet Meiners Thaeler’s last blog post..Twitter Started as a Side Project – Blogger Too

  • Every once in a whil I read a long story in the newpaper that proves how indispensable they are. In depth, quality reporting, on a large subject, from several viewpoints. Our local McClatchey paper, the Charlotte Observer, does these regularly, and I’ve never seen anything comparable on the web. The reporting is too detailed and in depth- face ti, we bloggers can’t invest that kind of time, we are always on deadline and most of us are not being paid.

    I like blogs for current news, very current,wi th bias is ok

  • The credibility of a Blog depends on the Blogger. The failure of these newspapers is indicative of their inability to adapt to the marketplace. Newsday is a great example of the fact that these media companies still just don’t get it. Why would I want to pay for the news content on their website when I can get all the news I want for free elsewhere. Instead of protecting their paper subscription model they should be pushing their company more towards online news delivery and contracting their paper delivery business.

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