As I wrote I like PRLeap and with that feature I’d prefer to use them over a comparable service that doesn’t offer a viewer. Several sites have added a viewer that shows a web site under the press release but none that embed the actual press release on your site. No one likes to read press releases (or at least I don’t think they do). But this means no extra clicks and you can skim it right on site.
Here’s an example: PR LEAP Launches PRTube, the Embeddable Press Release Viewer
The viewer is Flash-based and PRTube tracks how many times someone views your press release. It’s available at every level of distribution – starting at $49.
PRLeap was founded seven years ago and is privately funded. They claim to be the first search engine optimized press release distribution service, started in 2003.