Posted March 16, 2009 8:11 am by with 8 comments

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The news is out about Robert Scoble’s new job: he’s working for me!

Ahem, OK, so not exactly. But, the infamous tech journalist is taking a new job with the hosting company Rackspace and I am a long-time Rackspace client–hence he’s kinda working for me. πŸ˜‰

Scoble will head up a new effort called Building 43 which he explains "is not a place. It’s not even a website. It’s a decentralized community for people fanatical about the Internet. You’ll find us on Facebook, on Twitter, on friendfeed, on Ning, and lots of other places too."

At first glance, you wonder why a hosting company would make the foray into social media, but in a way it makes a lot of sense for Rackspace. The company hosts many prominent social media sites, is heavily invested in "cloud computing" and Scoble will likely do for Rackspace what he did for his previous employers Microsoft, PodTech and FastCompany–give them a face/voice in the tech community.

Expect Scoble to start appearing on the doorstep of many of Rackspace’s clients soon. If he turns up at the Marketing Pilgrim HQ, I’ll let you know. πŸ˜‰

  • Very interesting strategy by Rackspace. I’m sure it will pay off, the foray into social and reaching out to the community. Thanks for sharing.

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  • Ha, ha! You had me going for it! That is a clever title.


    Nate @ Debt-free Scholar’s last blog post..12 Ways to Waste Money in College

  • @Nate – thanks, let’s hope Robert sees the funny side too. πŸ˜‰

  • Love the headline! That definitely got my attention and it was a clever connection. Nice promo for Rackspace too πŸ™‚

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  • Thanks Linda. I figured it’s somewhat accurate and I’m sure Robert and Rackspace don’t mind the extra publicity. πŸ˜‰

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  • Christopher Coulter

    His tenure at Microsoft gave us the Longhorn hype, which he helped spearhead (PDC 2003), irrational exuberance that became the twisted mess that was Vista. Podtech got $7.5 million and sold for 300K. FastCompany, was well, fast — no tie-in’s, no benefit whatsoever, and he was out the door just as fast. Meanwhile leaving behind, a hard drive company, Seagate, in tatters. If going by the track record, Rackspace is doomed, overpriced and on the way out, but they WILL have a nice library of lots and lots of shaky cam out-of-focus, long and boring interviews with social media types.

    Betting against Scoble, you can’t lose.