The news is out about Robert Scoble’s new job: he’s working for me!
Ahem, OK, so not exactly. But, the infamous tech journalist is taking a new job with the hosting company Rackspace and I am a long-time Rackspace client–hence he’s kinda working for me.
Scoble will head up a new effort called Building 43 which he explains "is not a place. It’s not even a website. It’s a decentralized community for people fanatical about the Internet. You’ll find us on Facebook, on Twitter, on friendfeed, on Ning, and lots of other places too."
At first glance, you wonder why a hosting company would make the foray into social media, but in a way it makes a lot of sense for Rackspace. The company hosts many prominent social media sites, is heavily invested in "cloud computing" and Scoble will likely do for Rackspace what he did for his previous employers Microsoft, PodTech and FastCompany–give them a face/voice in the tech community.
Expect Scoble to start appearing on the doorstep of many of Rackspace’s clients soon. If he turns up at the Marketing Pilgrim HQ, I’ll let you know.