Comments on: Skittles Buzz Lasts as Long as a Sugar Rush

By: Skittles Tastes the Social Media Rainbow | Spring Creek Group

Skittles Tastes the Social Media Rainbow | Spring Creek Group — Wed, 11 Mar 2009 17:10:26 +0000

[...] best laid plans of candy makers and social media marketers couldn’t possibly go awry, [...]

By: Skittles Tastes the Social Media Rainbow « SpringCreekGroup

Skittles Tastes the Social Media Rainbow « SpringCreekGroup — Mon, 09 Mar 2009 19:13:50 +0000

[...] best laid plans of candy makers and social media marketers couldn’t possibly go awry, [...]

By: Skittles: Crazy Like a Fox? Geeky Linux, A Fish Calls Wanda? « Ask Tony C - The Internet Specialist

Fri, 06 Mar 2009 15:35:19 +0000

[...] #2, Thursday March 6th, 2009: Well it seems as if the Skittles campaign has been deemed a flop by the tech cognoscenti. I am still reserving judgment – the true measure of the campaign’s [...]

By: Realist

Realist — Wed, 04 Mar 2009 23:27:24 +0000

“The ugly occurred when people got the idea that it would really funny to use profanity on the site”

No. the ugly occurred when self-absorbed marketers decided that we need to protect children from curse words, but we should not protect them from – nay – we should encourage – marketing nutrition-less, tooth-rotting chemical drops to them. Instead of reading or wikipedia, we need to make sure our cheap marketing slogans get to them uninterrupted.
What a joke.

By: Many-to-Many: The Spring Creek Group Blog » Blog Archive » Skittles Tastes the Social Media Rainbow

Wed, 04 Mar 2009 21:41:48 +0000

[...] best laid plans of candy makers and social media marketers couldn’t possibly go awry, [...]

By: Z Goodwin

Z Goodwin — Wed, 04 Mar 2009 21:28:13 +0000

I think people are missing the point here. Skittles wasn’t planning on keeping the Twitter feed up forever. In fact, they made the switch to Facebook at the perfect time — while we were all still paying attention. If they had waited more than another day, this buzz would have been over. Instead, they get an entire second news cycle out of this. And that translates to new “friends” on their Facebook page, which is monetizeable in a very real way.

Best post I’ve read on all of this so far: http://bit.ly/81Cqy

Zach

By: jenny

jenny — Wed, 04 Mar 2009 15:12:46 +0000

It’s an interesting idea, and it looks like it has gotten other smaller social networks thinking about ways to market a brand. For instance, I just saw this skittles page over at Diddit, where their members can check off all the skittles flavors they’ve tired, or want to try: http://www.diddit.com/list-lqgjlp/skittles-flavors/

I wonder what other social networks will come up with to market skittles and other companies.

By: Dan Thornton

Dan Thornton — Wed, 04 Mar 2009 14:00:56 +0000

I think the two reports are a bit misleading – Skittles hasn’t taken down the site redesign. They’ve just moved Twitter to the ‘Chatter’ tab.

The interesting thing isn’t the fact that the homepage redesign created buzz in marketing circles – the interesting thing will be whether, for example, they find productive ways to interact with their 5 million Facebook fans to result in engagement, involvement and sales.

I’d doubt Twitter was a major longterm part of the plan anyway – it shows Twitter search and not a Skittles Twitter account – whereas the Facebook Skittles Page is a place where people can sign up for future information etc.

Dan Thornton’s last blog post..Why Twitter won’t replace Google search- but will overtake it

By: Frank Reed

Frank Reed — Wed, 04 Mar 2009 13:57:28 +0000

@her every cent. Great point. I have to admit I got a little Skittles jones happening from all of this talk. I do have one question though. What is up with Chocolate flavored Skittles? I don't think that should be legal. I want colors. Frank Reed's last blog post..All Local Businesses Have the Eyes of the World Upon Them

By: » Can Social Media Optimize Your Website? Search Engine Optimization Journal - SEO and Search Engine Marketing Blog

Wed, 04 Mar 2009 13:55:04 +0000

[...] you haven’t heard by now, the Mars brand candy Skittles made a courageous effort to include social media user-generated content (UGC) on its website, but its effort has blighted its colorful face with a few ugly [...]

By: her every cent counts

her every cent counts — Wed, 04 Mar 2009 13:40:23 +0000

Oh come on, this must have been their plan all along. No one is that stupid – to think that twitter users will say only happy rainbow like things about skittles. So twitter got the buzz going… it’s still on their site (under chatter) it’s just not their homepage. Who knows, maybe it will circle back to it at some point. In any case, it created more buzz for their concept (even if it was to ultimately end up on the facebook page) and I don’t think they were really hurt by people saying random things #skittles. Like – how is that bad press for them? If anything, it got people thinking — hmm, skittles, i haven’t had skittles in a while, I want some. So they win. Good job skittles.

her every cent counts’s last blog post..How My Stocks are Faring

By: mikki

mikki — Wed, 04 Mar 2009 13:14:55 +0000

so now that they’ve canceled twitter search as their homepage, facebook is their new homepage!
what do ya guys think ?>just a matter of time until they change that as well ? i mean its just a matter of time until people find an easy way of sabotaging the facebook fan page as well. (just like the cnn headline t shirts)