Comments on: Social Media Measurement–Without Myopia

By: Understanding Social Media Metrics: Basic Modeling - Left The Box

Understanding Social Media Metrics: Basic Modeling - Left The Box — Mon, 30 Mar 2009 13:17:33 +0000

[...] A Priority for Online Communities. Lithium Offers Community Intelligence with ‘Insight’ Social Media Measurement–Without Myopia 10 ways to measure social media success Print This Post Recommended Reading:The [...]

By: regalos originales

regalos originales — Sun, 08 Mar 2009 19:50:00 +0000

I think you can make bad reputation if you abuse of social bookmarking. Its important the quality of the inbound links you get

By: Jared D.

Jared D. — Sun, 08 Mar 2009 14:15:14 +0000

There is also a really interesting line of thought that trys to tie social media conversion rates (followers to consumers, consumers to buyers) to customer lifetime value.

I am heading a group of MBAs at Vanderbilt who are going down that path – we’re currently evaluating the types of metrics based on their relavence to being tied to customer lifetime value. We’re under no illusions that we are going to come up with a majic formula. We ARE doing a pretty decent job filtering through Andy’s point of which metrics are relavent and which aren’t.

By: C. Schmidt

C. Schmidt — Fri, 06 Mar 2009 18:05:35 +0000

What I think is interesting about this is that news sources are comparing twitter to google and not facebook. http://www.newsy.com/videos/twitter_a_new_google/ They are looking at it as more of a news source.

By: Sue Burton

Sue Burton — Fri, 06 Mar 2009 15:05:14 +0000

Cost Per Action (CPA) marketing is one of the best online campaign strategies for cost-effectively generating leads (and clients) with zero advertising waste. In a marketing/Web 2.0 mashup where everyone is trying to figure out how to “make Social Media pay?” — the real question is what is the BEST, most precise tactic for online lead generation/customer acquisition.

By: Andy Beal

Andy Beal — Fri, 06 Mar 2009 13:50:15 +0000

I need someone to come up with a way of measuring all of the different measurements I could be measuring and help me measure which are worth measuring.

In other words, just because I can track the number of people from Agentina that visit my product page via Twitter, should I?