However, one interesting statistic is that 54% of micro-bloggers post or “tweet” daily. Also 74% of the daily micro-bloggers are under the age of 18.
Apparently, 105 million Americans contribute to social media, but only 7 million are “heavy” social media users who connect with 248 people on a typical week.
While I think that the fine folks at Netpop are usually spot on when it comes to their numbers, one statistic threw me for a loop. According to the report, the amount of time people spend communicating online has increased 18 percent since 2006. This isn’t that surprising, but what throws me for bit of a loop is that at the same time the report indicates that time spent on online entertainment has declined 29% since 2006. Declined? This comes at a time when we see more and more evidence that online video is making huge strides. With traffic increases and new services fighting to provide the best video entertainment, I am having a hard time understanding a decline in “entertainment.”
But what ever the case may be, this Netpop report looks to have quite a bit of data covering the last two years. Get a glimpse of the data in the slide show below.