According to the latest industry figures, newspaper advertising is free-falling:
- Print advertising declined 17.7% in 2008
- Classifieds fell 29.7%
- Online advertising–which most newspapers a focusing on–was down 1.8%
Overall, total newpaper advertising revenues were down 16.6% to $37.85 billion. When you look at the quarterly trends, you can quickly see that things are not likely to get better:
2Q08: -15.11% 3
Why I’m so stunned by the huge numbers is because newspapers have aggressively added more advertising per page. I’ve sometimes flipped through 4 pages of nothing but ads, before finally getting to the next story.
Now, I’m not about to suggest the Obama administration send over a government bailout, but what would our world be like without printed newspapers? I, for one, I hope I’ll always be able to pick up a newspaper at the weekend, but it’s not looking like that will be an option 10 years from now.
How about you? Do you still read a printed newspaper? Will you miss them if the all close down?
PS? Below is the soundtrack for the newspaper industry.