Posted March 16, 2009 12:52 pm by with 22 comments

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Pete Blackshaw wants to help you find your customers’ “love spot” and his new book will help you do just that–on page 97, to be precise!

No, he didn’t just author a sex manual, but he did recently publish the excellent Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World and he’s given us 3 copies to give away in a contest!

Blackshaw’s book is a great compliment to my own Radically Transparent and we share similar advice–and even explore some of the same case studies. If you’re looking to broaden your online reputation management knowledge, then this book will be a good addition to your library!

How to enter this contest? As usual, this contest is about rewarding you–our dear reader–so it’s not hard to enter. Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 6pm ET this Tuesday).

That’s all you need to do! And, if you don’t win, you can grab a copy from your favorite bookstore or online.


  • John Robbins

    While angry customers may tell 3000 people, some good ORM can turn at least some (if not all) 3,000 of them into potential customers. Not a long term strategy, but can help turn a tide.

  • This book looks great. Nice post!

    Chris Moody’s last blog post..A Slick Grunge Font: Petie Boy

  • Thanks, Andy. So glad you found the book a great read. Also, thanks so much for your other email. Much appreciated, and timely. I’ve been thinking about him quite a bit these days. – Pete

  • Yay! Another chance at a freebe.

    Rob Williams’s last blog post..Twitter has Email Equivelents

  • Count me in, Andy my boy, and thanks for the offer!

    Dan Perry’s last blog post..My Foodsaver and Why I Love It

  • Alexander

    I suppose I’m more liable to talk about a bad experience than a good one. I think it’s like gossip. Good experiences, like admirable qualities and good deeds, simply aren’t as juicy.

  • josh

    Totally agree with this. Also feel that every issue a customer has with your product, service or customer service is an opportunity to impress them and win them over.

  • Thank you for running this contest!

    I have heard that some companies say that all publicity is good, so I am interested to see what this author says.


    Nate @ Debt-free Scholar’s last blog post..12 Ways to Waste Money in College

  • I always love your contests! Keep it up!

  • I think you should pick me because I read your blog more than everyone else that posted her (LOL).

  • I want one 🙂

    Nils Koenig’s last blog post..Sexy genug für’s Web 2.0?

  • Looks like a great book to pick up, very akin to The Ultimate Question, which was also an excellent read for anyone interested in Customer Service and improving brand equity.

    Trisha Lyn Fawver’s last blog post..Cribbed Content for March 13th

  • Hi there,

    Nice competition! Even though I tried looking up some reviews for this book I’m very much looking forward to getting hold of it. It feels good to be a part of this competition.

    Eddie Gear

    Eddie Gear’s last blog post..Components of a report

  • I would love to read this book. The Internet has been huge in word-of-mouth and companies now really have to make customers happy.

    Alex Peerenboom’s last blog post..Social Media Comments

  • This would be me, entering the contest.

  • David Onoue

    I think the title of Pete’s book says it all. But he forgot to add “and those 3000 tell 3000 more…”

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  • This looks like a great supplement to my (slowly growing) library. Thanks MP!

    Erin Jones’s last blog post..Google Voice: Google is One Step Closer to Taking Over the World

  • Jon Hyne

    Hopefully my comment is in before the deadline. You see I would have posted earlier but my power has been cut-off for the past 36 hours by my provider And yep I’ve been telling everyone about the bad experience with trying to get it reconnected. Angry customer? You bet.

  • The answer could lie in the old saying “Is the customer King?”. Powered by a brand driven economy, and heavy duty advertising budgets, the customers are sitting ducks being bombarded from all sides (outdoor, television, radio, print, online) by marketeers who care less about “you”, who is shelling out the bucks. But customers are getting smarter, and wiser – and with the internet one bad word can spead like wildfire (reputation management), and one good word could get you your next customer reference.

    The businesses of the future realize the power of the human word, and act lesser as companies with a sales pitch and expensive marketing brochures, and more as a human being. Welcome to the power of human network marketing.

  • Sushmita

    Pete Blackshaw’s book i think is a very helpful.It helps us inorder to increase our management knowledge.I would like to refer it.

  • Congrats to the winners listed above!