According to Hollywood reporter Sharon Waxman, Google could soon decide which news you should be reading on a daily basis.
Waxman cornered Google CEO Eric Schmidt and grilled him asked him over cocktails to share his vision for Google News. Here’s what he reportedly said:
In about six months, the company will roll out a system that will bring high-quality news content to users without them actively looking for it.
Under this latest iteration of advanced search, users will be automatically served the kind of news that interests them just by calling up Google’s page. The latest algorithms apply ever more sophisticated filtering – based on search words, user choices, purchases, a whole host of cues – to determine what the reader is looking for without knowing they’re looking for it.
Does that sound like Big Brother to anyone else? Seriously, Google will decide the news that it thinks I should be interested in? What happened to free will?
Yes, I am somewhat kidding–Google will likely no more customize its news results than it does currently with web search results–but if you think your local newspaper is biased in its reporting, wait until Google gets a hold of your news!