Spotted by Daily Blog Tips, Alexa.com has made a dramatic change to the way it calculates the traffic rank of certain sites. It appears that sites that were recently penalized for having too much of their traffic from social media are once again finding favor with Alexa’s algorithm. And I think I know why.
At the exact time that Alexa cut back the rank of sites like MarketingPilgrim.com and other blogs, us internet marketers stopped talking about, and using, the service. We quietly decided that any metric that didn’t give us the credit due, was not one we wanted to tell our readers and clients about.
Now, this is just my speculation–after all, I doubt many marketers would admit to this or even be consciously aware that they had turned their back on Alexa for this reason, but trust me, we all did it. So, what is Alexa to do? How can it win back our attention? Attention that has since been focused on competitive solutions such as Compete and Quantcast? Simple! Gradually increase the Alexa rank of influential bloggers, get them bragging about their Alexa rank again, and hopefully ride the wave of free publicity that comes with it.
Or you can skip the whole "gradually increase their Alexa rank" stage and jump straight to the "OMG my Alexa rank just jumped 120,000 points overnight" stage.
Expect to see Alexa slowly make its way back into blogging conversations again.