Aside from bringing butlers out of retirement, Ask.com has been working to improve its search results. This week Ask adds Domain Navigation (what Google calls Site Links) to the first listing in its organic results.
Here’s how it looks for a search for Disney:
Not really earth-shattering, is it? On the one hand, I’m glad Ask is continuing to make enhancements to its search engine. On the other, it’s just not enough really, is it? Adding a feature that’s already offered by Google, isn’t going to get anyone switching search engine loyalty.
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tami Says:
April 28th, 2009 at 3:46 pm
Looks just like google now. Wonder if that will help them out.
tami’s last blog post..Out for a Walk
Betamale Says:
April 28th, 2009 at 5:47 pm
Ask is definitely trying to stay in the game, I tuned into the last NASCAR event and they were promoting the hell out of Ask.
Its funny though, that their improvements are just making them look more like google.
Betamale’s last blog post..Importance of Search Engine Optimization
Bob Williams Says:
April 29th, 2009 at 12:23 pm
What would really be helpful is if they provided a tool or instructions for how you can control what shows up in the sitelinks as well as the sort order.
Bob Williams’s last blog post..Six Flags. More customer focused flags = more fun
Shawn Says:
April 29th, 2009 at 10:35 pm
Maybe Ask is just trying to keep up with the competition (Google)? It allows Google to do all the work and see what works for Google and then it just has to copy the look and features. Ask is trying to stay in the game, but they only need to keep up with Google’s new features and not re-invent the wheel.
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