Marketing Pilgrim's "Search Marketing" Channel

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Ask.com Adds Site Links

Aside from bringing butlers out of retirement, Ask.com has been working to improve its search results. This week Ask adds Domain Navigation (what Google calls Site Links) to the first listing in its organic results.

Here’s how it looks for a search for Disney:

Not really earth-shattering, is it? On the one hand, I’m glad Ask is continuing to make enhancements to its search engine. On the other, it’s just not enough really, is it? Adding a feature that’s already offered by Google, isn’t going to get anyone switching search engine loyalty.