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FeedBurner Makes the Jump to the Google Mothership

It’s been slowly coming for a very long time. Google announced that they’d acquired FeedBurner back in May 2007. Only eleven months later (*eye roll*), in April 2008, the two finally began their integration. And now it’s complete.

Last night, FeedBurner was the same website. Today, feedburner.com redirects (with masking) to google.com and www.feedburner.com gives the Google login:

googleburner

Once you sign in, however, you find the old FeedBurner layout. If you’re a FeedBurner user, you’ve probably seen the promptings to migrate your feeds to Google. As the above screenshot assures you, there’s still time. In fact, the front-page–only change may just be a ploy to reluctant or lazy users to migrate faster.

Have you seen this change?

  • http://www.marketingpilgrim.com Andy Beal

    Let’s hope they’ve ironed out all of the migration bugs, otherwise the complaints about reduced subscriber numbers are about to go through the roof!

  • http://www.jaankanellis.com Jaan Kanellis

    Looks like they just threw a copy of the Google home page code onto http://feedburner.com/. Maybe Google wants to cause some duplicate content issues with themselves.

    Jaan Kanellis’s last blog post..Brain to Text Has Arrived For Twitter [Electroencephalogram]

  • James Morell

    Reduced subscriber numbers?! On one of my feeds (a client site) I’m seeing around 167,000 subscribers – up from around 2000 before migrating. I think I may have a few of your missing subscribers Andy!

    My main issue with this migration is we can’t now easily share data unless a dummy Google account is set up and shared amongst colleagues. Which frankly is a pain in the arse.

    James Morell’s last blog post..Second Page Keyword Targeting

  • http://www.marketingpilgrim.com Jordan McCollum

    @Andy—I was worried about that, but oddly enough my numbers went up over yesterday. They’ve held steady over the last few months (can’t remember when I switched). Now if they could only make Feedfetcher stop fighting with FeedBurner.

    @Jaan—looks like you’re right. Knew I should’ve used a redirect checker! (Note: just checked with a redirect checker and feedburner.com appears to still be 301d to http://www.feedburner.com/somecrazystring. Looks like Google’s trying to cause all kinds of issues!)

  • http://www.marketingpilgrim.com Andy Beal

    @James & @Jordan – some blog in Albania is scratching its head at why it’s RSS count went from 2 to 3,000+–I want my subscribers back! ;-)

  • http://bx.businessweek.com/profile/farhad-divecha/fdivecha769/ Farhad Divecha

    The switch over has been in the works for quite a few weeks actually. Last month (or the month before, I can’t recall) we had the option to move our account sign in to a Google Account, and 2 weeks ago we started seeing the Google branded login page.

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