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Forrester Predicts Huge Growth for Social Media Marketing

Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.

Forrester Report

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  9. [...] Forrester Predicts Huge Growth for Social Media Marketing The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend. [...]

  10. [...] April 28, 2009 An interesting article in Andy Beal’s Marketing Pilgrim blog today. [...]

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  17. [...] Forrester raves about the growth in social media marketing, yet I think marketers are missing a trick by not focusing on social real world engagement in parallel. Often the attraction is scale – you can certainly contact many more people by email than you can talk to face-to-face. But ask any sales person if they’d rather sell by email or by looking in their prospect’s eye, and there’s no competition. Face-to-face contact will always win. [...]

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