By Peter Young
It seems Google is in a state of flux. Not a day goes by when there isn’t something new to play around with on some part of the Google playground. With many other channels seeing significant changes it hasn’t come as a surprise therefore that Google rolled out a number of improvements to the Keyword Tool interface. The previous options have been replaced with two columns, one for local search volume for the previous month and one for global search volume:
The newly added Local Search Volume column provides data “specific to your targeted country and language as well as your selection from the Match Type drop-down”, whilst the global monthly search volume provides “traffic in all countries and languages and is specific to your selection from the Match Type drop-down menu”.
It should be added that there still seem to be some issues with the feedback of the system itself not only with the accuracy of the figures which in my opinion has always been an issue with the tool, but more specifically with the fact that in may cases the tool appeared to bring greater figures back for the local search results than that of the global search volumes
With improvements being made across the board all the time, I can’t help thinking this could be one of a number of improvements to tools such as this, particularly given the significant amount of data already available from profiling tools such as the AdPlanner and the Search Based Query Tool.