by Kristy Bolsinger
So your company has stumbled upon the next big thing (no reference to StumbleUpon intended, necessarily). Twitter. There is a gigantic scramble to jump on the newest ‘it-girl’ of the social media world and make money, be a presence, play in the pond so to speak. “This is going to revolutionize how we manage [insert subject matter here ranging from: customer service, customer engagement, branding, marketing, advertising, etc.]” is something we may have all heard from our clients or management.
Haven’t we heard this before? Isn’t there a pattern forming here? The ‘curve of cool’ that dominates the product marketing sphere is starting to resonate in social media.