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Newspaper Names in Peril Keep Getting Bigger

posted on April 6, 2009

Today’s Wall Street Journal is reporting more potential concerns for the newspaper industry as Boston Globe’s owner, the boston-globeNew York Times Co. threatens to shutter the paper unless unions give more concessions. This comes after 500 jobs have already been shed since 200.

The Seattle Post-Intelligencer and Rocky Mountain News have been two of the higher profile papers to either go online only or close shop. The Chicago Sun-Times has gone Chapter 11. The news for the newspaper industry continues to get worse and worse. Now, one of the most respected names in the industry, the Boston Globe, is staring down the barrel of some serious trouble.

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Yahoo Overhauls Image Search Preview Pages

posted on April 6, 2009

By Peter Young

With Google announcing a number of changes recently the noise from the other search engines,  or lack of it, has been noticeable. It is therefore good to hear Yahoo announce a range of improvements to its image search preview pages, with the hope that these should make the pages easier to use.

The changes to the image search preview pages are immediately obvious on entry, with the now familiar (sleeker in Yahoo’s words) navigation interface which includes:

  • Search box with the now familiar search assistance
  • More image search results within the preview facility, which allows greater browsing between results
  • Suggestions based on queries from other users making similar searches

New Results pages

The Old Results pages

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YouTube Could Lose $470 Million

posted on April 4, 2009

First, the good news. YouTube is the most popular video site on the Internet. They’ill make $240 million in revenue. They just signed a deal with Disney to help bring in that money. But the bad news is pretty bad—$711 million in expenses, according to Credit Suisse.

About half of that bill is bandwidth alone, $360 million. Don’t worry, Credit Suisse showed its work:

To arrive at the estimated $360 million bandwidth tab for YouTube, the analysts assumed the site will receive 375 million unique visitors in 2009 and that a maximum of 20% of those users are on the site at any given time. Credit Suisse’s analysis then assumed each user downloads a video at 400 kilobits per second, to yield a peak bit run-rate for YouTube of 30 million megabits per second.

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Closed Captioning Provided by…

posted on April 4, 2009

…these fine companies. All of which helped keep the lights on at Marketing Pilgrim this month. Please consider showing your appreciation by doing business with them.

Cheers!

Full Sail University – check out their new Internet Marketing Bachelor’s Degree. You can take it online!

Text Link Brokers – increase your traffic and search engine rankings.

WPromote – offers a wide range of professional search engine marketing services.

Reciprocal Consulting – standing by to help you with your next pay per click management campaign.

Sponsored Reviews – bloggers earn cash for reviewing products and services. Advertisers build buzz and links for your web site.

Vertical Leap – offers search engine optimization and PPC management services.

PRWeb – the next time you send a press release, try PRWeb–it’s the newswire I personally use.

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And the Kindle 2 Winner is…

posted on April 3, 2009

OK, OK, I’ve made you all wait long enough.

Of the hundreds of readers that correctly spotted the RSS-only message "I’m a Pilgrim that needs a Kindle 2" the following winner was picked at random:

Amanda Stone

Amanda, I’ll drop you an email with details of your prize.

Everyone else, thanks for entering! Keep subscribing as we’ll have new contests to announce soon!

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It’s the Weekend! Have a 10 Pack!

posted on April 3, 2009

In what could open up a whole new set of search lingo like “head of local search” terms etc. Google is now giving local results in their SERP’s without needing the searcher to ID a local qualifier. Now when you have the emergency need for a lawyer you can save yourself a few seconds by not having to type your city or town name to find one. Well, that is really oversimplified but sounds cool.

As reported by Mike Blumenthal, Search Engine Watch and Cathy Rhulloda, Google is now using your IP address and other location qualifiers to give its local “10 pack” of results as local solutions to your one word request. If I now need a lawyer in Raleigh, NC I can just search “lawyer” and on the first page, usually around the fourth or fifth result, I will see the 10 pack.

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RIM’s App Mall Opens at BlackBerry AppWorld

posted on April 3, 2009

On Wednesday, Research In Motion (RIM), threw the doors open on its much anticipated AppWorld. Thisappworld storefront is their response to the hugely popular iPhone App Store that provides access to over 25,000 applications for iPhone users to choose from. While not nearly as robust (according to MediaPost there were only 500 apps available upon launch out of a promised 1000) it’s a start for BlackBerry users. Honestly, who has the time to sift through 25,000 apps anyway?

Mobile advertising spend is heating up and poised for serious growth in the near future so BlackBerry’s move in this direction is a good one. Other companies aiming to follow Apple’s lead by launching their own app stores include Microsoft, Palm, Nokia and Google.