Marketing Pilgrim

In the latest episode of “How the Facebook Turns” CFO Gideon Yu has been sent packing. The report at All Things Digital says the move appears to be in preparation of an initial public offering (IPO). There are other rumblings that the Good Ship Zuckerberg has a captain that isn’t afraid to make someone walk the plank if there is enough push back on the captain’s orders.

This apparent friction that exists in Facebook keeps coming up in story after story concerning the company and its latest actions. Some, like Robert Scoble, seem to be firmly in Zuckerberg’s corner as he continues to push against conventional wisdom and pressure to do things other than his way. For others this type of behavior raises concerns about what is actually going on at Facebook and if any of the other approximately 799 employees will be little more than Zuckerberg “yes-people” in order to keep their positions. Dissenters being shown the door is certainly becoming a pattern so it may be more likely that folks will “fall in line” because this economy is not exactly overflowing with opportunities.

You might have noticed that one sure way to get mentioned in the media is to launch anything connected with Twitter. Well, a few weeks back we added Twitter monitoring support to Trackur and today we’re announcing a major re-branding to reflect our commitment to reputation monitoring on Twitter.

Trackur has become Twackur!

We’ve moved the site to the new domain and have extensively updated the content of the site to reflect our extensive Twitter tracking capabilities.

Anyway, I don’t want to take up more of your time today–that would be foolish–so head over to Twackur and check it out for yourself!

Update: Yes, it should be obvious this is an April Fools joke. However, Trackur does offer Twitter monitoring so check it out.