The new Yahoo story continues to evolve on what seems a daily basis. No longer a business fantasy land of oddball executive titles (Chief Yahoo) and “if it feels good do it” business planning, TechCrunch reports that Yahoo has quietly announced it is shuttering GeoCities by the end of this year.
Yahoo purchased the free hosting service during the last century (I’ve been wanting to write that for some reason) for $2.87 billion. That was 1999 dollars. If you follow the comment stream at TechCrunch there is a fair amount of nostalgia surrounding this end of an era. The end of an era, however, may be the start of another for Yahoo. Rather than letting the service eat up resources at a time where saving money is as important as generating it, Yahoo is making real world business decisions based on, gulp, reality. For a dose of facts and figures to make a business decision on these certainly helped the Yahoo team pull the plug.