As with many things regarding Yahoo these days, the conversation has been altered by the CEO Carol Bartz. Check
out the Jerry Yang post from last September. He sure was excited about the impact that APT, the new service for selling display advertising, was having on Yahoo. In fact, as reported in the WSJ’s Digits blog, this service has been a favorite talking point of Yahoo reps in earnings calls and a big event to introduce it was held last year. Well, yesterday Ms. Bartz struck a little different stance on APT during an earnings call as reported by the Digits blog over at the WSJ
…she referred to it as lots of different pieces of technology, many of which still need to be built. “There is no such thing as a rollout of APT,” she said. “APT is a product that will be ongoing for a long time.”


If you’re a fan of Google Analytic’s data, but don’t like the actual interface, you’ll be pleased to learn that there’s 

times like these that’s a lot of money.










