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	<title>Comments on: Proof That Nielsen is Wrong; Twitter&#8217;s Retention Rate is Not 40%</title>
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	<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Keeping Tweeters on Twitter &#171; Social Media Snippets</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-74448</link>
		<dc:creator>Keeping Tweeters on Twitter &#171; Social Media Snippets</dc:creator>
		<pubDate>Fri, 29 May 2009 13:43:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-74448</guid>
		<description>[...] month, Nielson posted their research showing that Twitter currently only retains 40% of its users (Andy Beal addresses a plausible reason why this may be inaccurate). In the past I&#8217;ve posted about why [...]</description>
		<content:encoded><![CDATA[<p>[...] month, Nielson posted their research showing that Twitter currently only retains 40% of its users (Andy Beal addresses a plausible reason why this may be inaccurate). In the past I&#8217;ve posted about why [...]</p>
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		<title>By: Nielsen Could Have Twitter&#8217;s Retention Rates Wrong &#124; Move with Mind</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-74082</link>
		<dc:creator>Nielsen Could Have Twitter&#8217;s Retention Rates Wrong &#124; Move with Mind</dc:creator>
		<pubDate>Sat, 23 May 2009 06:53:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-74082</guid>
		<description>[...] Comments [...]</description>
		<content:encoded><![CDATA[<p>[...] Comments [...]</p>
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		<title>By: Fibonacci Joe</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-73779</link>
		<dc:creator>Fibonacci Joe</dc:creator>
		<pubDate>Mon, 18 May 2009 23:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-73779</guid>
		<description>Twitter retention is very low, and it is very obvious. &lt;br&gt;&lt;br&gt;Everyone knows the majority of &quot;join requests&quot; come from spammers who are building their follow list. The few real &quot;join requests&quot;, we get are easy to review and we can their activity. When I review my &quot;joiners&quot; a month later, it is obvious that a most of them have become &quot;dead accounts&quot;.&lt;br&gt;&lt;br&gt;In my opinion, the most important reason for people leaving Twitter, is that the conversations are shallow or weak. Most &quot;tweets&quot; are statements, one-directional comments, insignificant rants. Insufficient &quot;tweets are actual conversations. So the members do not feel they are part of a community, there is little to draw them back.</description>
		<content:encoded><![CDATA[<p>Twitter retention is very low, and it is very obvious. </p>
<p>Everyone knows the majority of &#8220;join requests&#8221; come from spammers who are building their follow list. The few real &#8220;join requests&#8221;, we get are easy to review and we can their activity. When I review my &#8220;joiners&#8221; a month later, it is obvious that a most of them have become &#8220;dead accounts&#8221;.</p>
<p>In my opinion, the most important reason for people leaving Twitter, is that the conversations are shallow or weak. Most &#8220;tweets&#8221; are statements, one-directional comments, insignificant rants. Insufficient &#8220;tweets are actual conversations. So the members do not feel they are part of a community, there is little to draw them back.</p>
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		<title>By: Vinr</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-73453</link>
		<dc:creator>Vinr</dc:creator>
		<pubDate>Wed, 13 May 2009 10:11:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-73453</guid>
		<description>Nice article! you don&#039;t need to explain more as the graphs says everything.</description>
		<content:encoded><![CDATA[<p>Nice article! you don&#8217;t need to explain more as the graphs says everything.</p>
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		<title>By: Is Twitter Dead?</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-73440</link>
		<dc:creator>Is Twitter Dead?</dc:creator>
		<pubDate>Wed, 13 May 2009 03:22:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-73440</guid>
		<description>[...] Also Nielsen suggesting that the retention rate of 40% may be incorrect. Neilsen failed to account for all access points. Here is an article that rebuffs Neilson findings. [...]</description>
		<content:encoded><![CDATA[<p>[...] Also Nielsen suggesting that the retention rate of 40% may be incorrect. Neilsen failed to account for all access points. Here is an article that rebuffs Neilson findings. [...]</p>
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		<title>By: Mini Board Cameras</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-73214</link>
		<dc:creator>Mini Board Cameras</dc:creator>
		<pubDate>Sun, 10 May 2009 00:57:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-73214</guid>
		<description>Wait until the next big thing comes out and watch everyones stats drop off the charts.</description>
		<content:encoded><![CDATA[<p>Wait until the next big thing comes out and watch everyones stats drop off the charts.</p>
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		<title>By: Dear Twitter - Congratulations! &#124; buzz.io</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-73158</link>
		<dc:creator>Dear Twitter - Congratulations! &#124; buzz.io</dc:creator>
		<pubDate>Fri, 08 May 2009 21:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-73158</guid>
		<description>[...]  Proof That Nielsen is Wrong; Twitter&#8217;s Retention Rate is Not 40%  (marketingpilgrim.com) [...]</description>
		<content:encoded><![CDATA[<p>[...]  Proof That Nielsen is Wrong; Twitter&#8217;s Retention Rate is Not 40%  (marketingpilgrim.com) [...]</p>
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		<title>By: How Loyal Are Twitter Users? &#124; AccuraCast Search Daily News</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72990</link>
		<dc:creator>How Loyal Are Twitter Users? &#124; AccuraCast Search Daily News</dc:creator>
		<pubDate>Wed, 06 May 2009 21:02:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72990</guid>
		<description>[...] Andy Beal at Marketing Pilgrim argued that the findings by Nielsen were not be accurate, as they may not have taken into consideration the fact that many Twitter users switch from the Web interface to one of the several third-party applications. [...]</description>
		<content:encoded><![CDATA[<p>[...] Andy Beal at Marketing Pilgrim argued that the findings by Nielsen were not be accurate, as they may not have taken into consideration the fact that many Twitter users switch from the Web interface to one of the several third-party applications. [...]</p>
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		<title>By: wwwiki</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72843</link>
		<dc:creator>wwwiki</dc:creator>
		<pubDate>Sun, 03 May 2009 13:10:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72843</guid>
		<description>A big deal was made when Oprah got a twitter account.  Despite not having posted anything in the last 5 days on Twitter, she is still gaining hundreds/thousands of new followers every day.  To me, this says more about the power of her image and television has on the media-obsessed public than on the success of Twitter.    But this pattern is typical, a spike in usage, followed by a descending drop, sometimes very precipitous.</description>
		<content:encoded><![CDATA[<p>A big deal was made when Oprah got a twitter account.  Despite not having posted anything in the last 5 days on Twitter, she is still gaining hundreds/thousands of new followers every day.  To me, this says more about the power of her image and television has on the media-obsessed public than on the success of Twitter.    But this pattern is typical, a spike in usage, followed by a descending drop, sometimes very precipitous.</p>
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		<title>By: Twitter Today: May 1, 2009 &#124; kenneth lim . net</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72797</link>
		<dc:creator>Twitter Today: May 1, 2009 &#124; kenneth lim . net</dc:creator>
		<pubDate>Fri, 01 May 2009 16:19:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72797</guid>
		<description>[...] Twitter&#8217;s retention rate isn&#8217;t 40% (Via: @mike_stelzner) [...]</description>
		<content:encoded><![CDATA[<p>[...] Twitter&#8217;s retention rate isn&#8217;t 40% (Via: @mike_stelzner) [...]</p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72741</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Thu, 30 Apr 2009 20:42:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72741</guid>
		<description>Be sure to read the update before adding a comment. It appears Nielsen didn&#039;t take into account external apps. It also turns out it doesn&#039;t effect the outcome.</description>
		<content:encoded><![CDATA[<p>Be sure to read the update before adding a comment. It appears Nielsen didn&#8217;t take into account external apps. It also turns out it doesn&#8217;t effect the outcome.</p>
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		<title>By: Michael Martinez</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72733</link>
		<dc:creator>Michael Martinez</dc:creator>
		<pubDate>Thu, 30 Apr 2009 17:58:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72733</guid>
		<description>What, you&#039;ll trust them to measure search market share but not to measure Twitter user engagement?

Tsk, tsk, tsk.

&lt;em&gt;Michael Martinez&#039;s last blog post..&lt;a href=&#039;http://feedproxy.google.com/~r/BestSeoBlog/~3/uoA3Jqw_Xgk/&#039; rel=&quot;nofollow&quot;&gt;Matt Cutts stresses Google crawling and indexing&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>What, you&#8217;ll trust them to measure search market share but not to measure Twitter user engagement?</p>
<p>Tsk, tsk, tsk.</p>
<p><em>Michael Martinez&#8217;s last blog post..<a href='http://feedproxy.google.com/~r/BestSeoBlog/~3/uoA3Jqw_Xgk/' rel="nofollow">Matt Cutts stresses Google crawling and indexing</a></em></p>
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		<title>By: Travis Campbell</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72721</link>
		<dc:creator>Travis Campbell</dc:creator>
		<pubDate>Thu, 30 Apr 2009 14:49:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72721</guid>
		<description>Hey Andy-

Thanks for starting this discussion.  Would be nice if Nielsen would reveal their methods, but they have been around a while and usually do a pretty good job gathering their stats.  Either way Twitter has a technical challenge of scalability which must be overcome, in doing so, they will also overcome the social perception that there service is unreliable.  Lately with the rush of interest, the service has been frustrating for many.

&lt;em&gt;Travis Campbell&#039;s last blog post..&lt;a href=&#039;http://feedproxy.google.com/~r/marketingprofessor/~3/p0Ar1mVJ3Fw/&#039; rel=&quot;nofollow&quot;&gt;Your Business Plan for Failing Social Networking Sites&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Hey Andy-</p>
<p>Thanks for starting this discussion.  Would be nice if Nielsen would reveal their methods, but they have been around a while and usually do a pretty good job gathering their stats.  Either way Twitter has a technical challenge of scalability which must be overcome, in doing so, they will also overcome the social perception that there service is unreliable.  Lately with the rush of interest, the service has been frustrating for many.</p>
<p><em>Travis Campbell&#8217;s last blog post..<a href='http://feedproxy.google.com/~r/marketingprofessor/~3/p0Ar1mVJ3Fw/' rel="nofollow">Your Business Plan for Failing Social Networking Sites</a></em></p>
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		<title>By: Samraat Kakkar</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72714</link>
		<dc:creator>Samraat Kakkar</dc:creator>
		<pubDate>Thu, 30 Apr 2009 14:16:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72714</guid>
		<description>You have a valid data point. One should define a parameter and then measure the retention. eg no. of tweets in x no. of days. this should offer a better data point and also eliminate the data deviation that is there in Nelsen report due to multiple twitter clients.

&lt;em&gt;Samraat Kakkar&#039;s last blog post..&lt;a href=&#039;http://www.alternativepath.in/the-twitter-burst-in-india/&#039; rel=&quot;nofollow&quot;&gt;The Twitter Burst In India&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>You have a valid data point. One should define a parameter and then measure the retention. eg no. of tweets in x no. of days. this should offer a better data point and also eliminate the data deviation that is there in Nelsen report due to multiple twitter clients.</p>
<p><em>Samraat Kakkar&#8217;s last blog post..<a href='http://www.alternativepath.in/the-twitter-burst-in-india/' rel="nofollow">The Twitter Burst In India</a></em></p>
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		<title>By: Kristine Schachinger @schachin</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72712</link>
		<dc:creator>Kristine Schachinger @schachin</dc:creator>
		<pubDate>Thu, 30 Apr 2009 13:47:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72712</guid>
		<description>Somewhat, but not really. I think my point was lost in this. What your post said was they were wrong because they could not count 3rd party app tweets, so data was missing therefore there conclusion was wrong. Correct interpretation, yes? 

What my post said is not how they did it, but no matter how they measured the app tweets made no difference because the data was not missing. The data was available just as any other tweet data was available. However, the retrieved the app data from the site it all came from the same DB and all was available on the site. Therefore no data was missing. 

How they measured would confirm they knew how to measure data in the first place, but there was not data missing, so not really an effect in this debate. 
 :)</description>
		<content:encoded><![CDATA[<p>Somewhat, but not really. I think my point was lost in this. What your post said was they were wrong because they could not count 3rd party app tweets, so data was missing therefore there conclusion was wrong. Correct interpretation, yes? </p>
<p>What my post said is not how they did it, but no matter how they measured the app tweets made no difference because the data was not missing. The data was available just as any other tweet data was available. However, the retrieved the app data from the site it all came from the same DB and all was available on the site. Therefore no data was missing. </p>
<p>How they measured would confirm they knew how to measure data in the first place, but there was not data missing, so not really an effect in this debate.<br />
 <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72711</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Thu, 30 Apr 2009 13:42:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72711</guid>
		<description>@Kristine - I guess without confirmation from Nielsen on how it came up with its numbers, we&#039;re left making assumptions about what it can and cannot track. :-(</description>
		<content:encoded><![CDATA[<p>@Kristine &#8211; I guess without confirmation from Nielsen on how it came up with its numbers, we&#8217;re left making assumptions about what it can and cannot track. <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> </p>
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		<title>By: Kristine Schachinger @schachin</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72710</link>
		<dc:creator>Kristine Schachinger @schachin</dc:creator>
		<pubDate>Thu, 30 Apr 2009 13:29:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72710</guid>
		<description>Oh and sorry :) meant to say hi first! ;) 
Hi Andy! 
Ok so works like this &gt;

You post to Twitter on page.
TwitterSite --&gt; TwitterDB ---&gt; TwitterAPI ---&gt; ClientAPP

Then you answer from your ClientAPP - which then goes 
ClientAPP --&gt; TwitterAPI --&gt; TwitterDB --&gt; TwitterSite 

Same API, Same DB - same data source- same activity as if you posted on page. 
IE What you see in the app, you see on the page. 
At least that is the usual path in a push / pull API system.</description>
		<content:encoded><![CDATA[<p>Oh and sorry <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  meant to say hi first! <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /><br />
Hi Andy!<br />
Ok so works like this &gt;</p>
<p>You post to Twitter on page.<br />
TwitterSite &#8211;&gt; TwitterDB &#8212;&gt; TwitterAPI &#8212;&gt; ClientAPP</p>
<p>Then you answer from your ClientAPP &#8211; which then goes<br />
ClientAPP &#8211;&gt; TwitterAPI &#8211;&gt; TwitterDB &#8211;&gt; TwitterSite </p>
<p>Same API, Same DB &#8211; same data source- same activity as if you posted on page.<br />
IE What you see in the app, you see on the page.<br />
At least that is the usual path in a push / pull API system.</p>
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		<title>By: Kristine Schachinger @schachin</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72709</link>
		<dc:creator>Kristine Schachinger @schachin</dc:creator>
		<pubDate>Thu, 30 Apr 2009 13:24:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72709</guid>
		<description>The tools I use push and pull date from the API which gets it data from the same DB as the website, then the posts all go to the website. I do not know of an app, though I do not know all, so could be wrong, that does not post your 3rd party API tweets to your page. 

My client takes in the data and pushes it out to the site where it sits. You can see how many updates I made, what they were, my DM&#039;s, my @schachin. All on my page. The app is a push pull to the site and from the site in an XML feed that is known as the API (well typically XML). 

That means there is a record on the website of the activity. They may be using log data from hitwise or they may have other methods to monitor that activity (API?), but the data is all on the site to be seen and consumed on page or through API&#039;s. NO data is lost between your client and the page. The API just pulls and pushes information back and forth between client and site.</description>
		<content:encoded><![CDATA[<p>The tools I use push and pull date from the API which gets it data from the same DB as the website, then the posts all go to the website. I do not know of an app, though I do not know all, so could be wrong, that does not post your 3rd party API tweets to your page. </p>
<p>My client takes in the data and pushes it out to the site where it sits. You can see how many updates I made, what they were, my DM&#8217;s, my @schachin. All on my page. The app is a push pull to the site and from the site in an XML feed that is known as the API (well typically XML). </p>
<p>That means there is a record on the website of the activity. They may be using log data from hitwise or they may have other methods to monitor that activity (API?), but the data is all on the site to be seen and consumed on page or through API&#8217;s. NO data is lost between your client and the page. The API just pulls and pushes information back and forth between client and site.</p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72708</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Thu, 30 Apr 2009 12:54:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72708</guid>
		<description>@Kristine - but how would Nielsen know how many people are users of a particular 3rd party app that pulls an API to a dashboard client? It doesn&#039;t even involve a web-based session?</description>
		<content:encoded><![CDATA[<p>@Kristine &#8211; but how would Nielsen know how many people are users of a particular 3rd party app that pulls an API to a dashboard client? It doesn&#8217;t even involve a web-based session?</p>
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		<title>By: website optimisation</title>
		<link>http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html/comment-page-1#comment-72706</link>
		<dc:creator>website optimisation</dc:creator>
		<pubDate>Thu, 30 Apr 2009 12:17:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/04/proof-that-nielsen-is-wrong-twitters-retention-rate-is-not-40.html#comment-72706</guid>
		<description>What i liked about the statistics is that myspace still keeps its positions but look how facebook is growing, step by step.</description>
		<content:encoded><![CDATA[<p>What i liked about the statistics is that myspace still keeps its positions but look how facebook is growing, step by step.</p>
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