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55% of Search Marketers Plan to Increase SEO Spending this Year




While the recession may be hurting the search engines’ revenues, it’s apparently not having an affect on the spending habits of search marketers.

According to the latest UK Search Engine Marketing Benchmark Report from Econsultancy, search marketers plan to increase their spending this year.

Highlights include:

  • 55% of UK search marketers plan to increase their SEO spending this year.
  • 45% plan to increase their paid search budgets
  • 49% plan to include Twitter in their marketing efforts–up from 3% last year–and 65% are including Facebook.
  • 48% are seeing an increase in ROI from their SEO campaigns (compared to 6% that have seen a decline) and for paid search, 43% have seen an increase (versus 15% that have seen a decline).

The survey is based on nearly 900 respondents and you can purchase your full copy here.

  • http://www.webbythoughts.com/ WebbyThoughts

    The title seems inaccurate. Like you said in the bullet points, 55% of marketers plan to expand their SEO spending. They could all be increasing it by $1.

    I’m kind of surprised to see that more marketers are planning to use Facebook than Twitter especially with all the press that Twitter is getting these days.

    WebbyThoughts’s last blog post..Check your Google Webmaster Tools account

  • http://www.marketingpilgrim.com Andy Beal

    @WebbyThoughts – you’re absolutely right! In my haste, I screwed-up the message in the title. I’ve now fixed it, thanks!

  • Pingback: Twitter Today: April 24, 2009 | kenneth lim . net()

  • http://www.milestoneinfotech.com/60-Social-Book-Marking-Submission.asp Social Bookmarking Submission

    This is the effect of recession. Companies have now realized that its time for them to take online business more seriously. Good news. or should I say great news specially for SEO industry.

  • Pingback: 55% of Search Marketers Plan to Increase SEO Spending this Year « Suzanne LaChapelle’s Weblog()

  • http://advancedseo.nickopedia.com nick

    recessions weed out the weak. the marketers that actually have a good business going and have some cash on hand are the ones that will survive the recession. they will actually have the money to put towards paid advertising.

    nick’s last blog post..DoFollow Blog Search Engines