According to the latest UK Search Engine Marketing Benchmark Report from Econsultancy, search marketers plan to increase their spending this year.
- 55% of UK search marketers plan to increase their SEO spending this year.
- 45% plan to increase their paid search budgets
- 49% plan to include Twitter in their marketing efforts–up from 3% last year–and 65% are including Facebook.
- 48% are seeing an increase in ROI from their SEO campaigns (compared to 6% that have seen a decline) and for paid search, 43% have seen an increase (versus 15% that have seen a decline).
The survey is based on nearly 900 respondents and you can purchase your full copy here.