The Google Ranking Algorithm: Keep On Dancing, SEOs!
Are you an SEO that knows how to dance? If not, you better learn because for some, the name of the game is the algorithm-two-step. Since the beginning of SEO we have been constantly predicting and strategizing around an ever-evolving set of technical rules known to many as search ranking algorithms. In a way these ranking algorithms are the beat and tempo to our often times clumsy and awkward dance moves!
Some SEOs have made a real science into tracking and understanding these ranking algorithms. While others dance blindly into the night to be forgotten and lost forever. Rand Fishkin has been doing the SEO dance for quite some time now. Rand has recently posted his thoughts on some of the changes that the Google algorithm has taken over the years. Rand’s analysis seems to be dead-on with everything that we have seen and read over the years.
While Rand does an awesome job at dissecting the search algorithm melody, I can’t help asking myself, should we be dancing in the first place? From my perspective if all you are a master at is the algorithm-two-step then before long you turn into that annoying guy at the party that knows all the dance moves but can’t hold a quality conversation.
So here’s my advice at being the star of the SEO party:
- Learn the algorithm-two-step but don’t obsess over it.
- Add to the conversation with high quality content.
- Dress to impress with clean SEO friendly HTML and URLs.
- Meet new people and build organic relationships/links.
If you can be successful at all of the above then the algorithm-two-step will come naturally and you will be an all star SEO dancer in no time.