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The Google Ranking Algorithm: Keep On Dancing, SEOs!




Lego Dancing Are you an SEO that knows how to dance? If not, you better learn because for some, the name of the game is the algorithm-two-step. Since the beginning of SEO we have been constantly predicting and strategizing around an ever-evolving set of technical rules known to many as search ranking algorithms. In a way these ranking algorithms are the beat and tempo to our often times clumsy and awkward dance moves!

Some SEOs have made a real science into tracking and understanding these ranking algorithms. While others dance blindly into the night to be forgotten and lost forever. Rand Fishkin has been doing the SEO dance for quite some time now. Rand has recently posted his thoughts on some of the changes that the Google algorithm has taken over the years. Rand’s analysis seems to be dead-on with everything that we have seen and read over the years.

Rand Fishkin's Google Algorithm Analysis

While Rand does an awesome job at dissecting the search algorithm melody, I can’t help asking myself, should we be dancing in the first place? From my perspective if all you are a master at is the algorithm-two-step then before long you turn into that annoying guy at the party that knows all the dance moves but can’t hold a quality conversation.

So here’s my advice at being the star of the SEO party:

  • Learn the algorithm-two-step but don’t obsess over it.
  • Add to the conversation with high quality content.
  • Dress to impress with clean SEO friendly HTML and URLs.
  • Meet new people and build organic relationships/links.

If you can be successful at all of the above then the algorithm-two-step will come naturally and you will be an all star SEO dancer in no time.

  • http://www.insurance-insight.net/ Jason T

    Nice to know that the Trust / Authority is one of the dominant factors in the algoritm.

  • http://www.SEO-writer.com/blog/ David Leonhardt

    Interesting about the trust and authority of a domain. One of the implications is that getting NoFollow links from high-trust domains can count, because even if PageRank is not passed along, trust is.

    David Leonhardt’s last blog post..Ethical SEO or SEO Spam

  • http://www.google.com/s2/profiles/102588283195516427712 Glen

    Wow…this gives me great insight about what I’ve done in the past, what I’m currently doing and what I should be doing! Thanks for the tips! :)

  • http://thesugarbuzzproject.net Wess Stewart

    I absolutely suck at SEO. Somehow my blog made PR4, but then automagically dropped to PR2. I’m still missing the high paying sponsored posts…lol.

    Wess Stewart’s last blog post..PTC Sites are a Total Waste of Time

  • http://merchantstand.com Bob Williams

    I tend to agree with Rand’s observations based on a some recent observations of domains I watch as well as one that own. I guess the question now is what builds Trust / Authority of a domain? Certainly I think the other three criteria in Rand’s post are part of what builds the trust and authority. But beyond anchor text, keywords, and page ranking are there other contributing factors? Do the number of indexed pages on a site or the length of time they have been indexed factor into the equation?

    Bob Williams’s last blog post..Don’t paralyze your customers

  • http://www.cheapdomainhost.net Suja

    Meanwhile we have to evaluate our site and make analysis for knowing google rank and index

    Suja’s last blog post..What Qualities to Look for in an Image Consultant

  • http://www.google.com/s2/profiles/116236745057703490591 Marius

    nothing to worry about the new pagerank system

  • http://mylotnovice.com mylotnovice.com

    The stuff Authority/Host domain is just another word for Monopolistic advantage. You don’t need an algorithm for that. Content should be king not Monopoly.

  • http://newreil.com basmin

    not easy to apply 4 above method for beginner like me, thanks for the tips

    basmin’s last blog post..Kampanye Damai Pemilu Indonesia 2009

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  • http://www.memurlar.info/ memurlar

    Many thanks for the tip, but since the years, I can not pagerank eisnschätzen sometimes the pagerank kurvet so quickly.

    memurlar’s last blog post..Bingöl Üniversitesi Öğretim Elemanı Alım İlanı

  • http://organicseotips.wordpress.com Organic SEO

    That’s right Google algorithms are not same all the time and are also not fully disclosed. As you said we are dancing on these algorithms and we have to balance to be on top rank. That is not very difficult to do but yes its only possible with hard work and constant work.

  • http://www.seothoughts.co.uk Chris

    Is it true that Google is planning to change their algorithms again since the recent spammy websites with the ford campaigns?thank you