Mike Morgan, the creator of the gripe site www.GoldmanSachs666.com (clever Number of the Beast usage there, Mike) did what many bloggers often talk about but rarely do; he went on the legal offensive.
Morgan set up this site at the end of March reports MediaPost, and received every blogger’s dream; a cease and desist letter from corporate America. In this case the lawyers for Goldman Sachs, who just yesterday made headlines by looking to repay TARP funds they received during the Great Bailout of ’09, were concerned that Morgan’s URL would infringe on their trademark.
In a move to help his cause Morgan has since filed a complaint in federal district court in the southern district of Florida stating
…that he owns the domain name GoldmanSachs666.com, which he uses “to display news and commentary” regarding the bank.
Morgan also asks the court to declare that his use of the name is lawful and doesn’t infringe on Goldman Sachs’ trademark or violate other laws.
Morgan’s lawyer, Joseph Beckman sums it up in a very polite way stating Morgan
“….. wants nothing more than to be able to have the opportunity to publish news and commentary about matters of interest to him on the Internet.”
If recent legal precedent prevails, Morgan stands to do pretty well. There has been little sympathy from the courts regarding corporate complaint sites like Wal-Mart’s www.walocaust.com and www.walqaeda.com. Morgan clearly states his relationship to Goldman Sachs at the very top of the homepage of his site and every subsequent page with the following.
This website has NOT been approved by Goldman Sachs, nor does this website have any affiliation with Goldman Sachs. This website was designed to provide information about Goldman Sachs direct from the public, and NOT from Goldman Sachs’s marketing and public relations departments. You may find the official Goldman Sachs website at www.GoldmanSachs.com
Since you are at the site of one of the premier online reputation monitoring experts in the world how would you suggest that Goldman Sachs and Mr. Morgan go forward from here?