I’m a big believer in targeting your marketing campaigns–especially search marketing–to the different stages of your customer’s buying cycle. I tend to break it down to 3 basic steps: awareness, research, and purchase. Little did I know that I should really look a lot deeper and consider the digital “body language” of my target customer.
That’s where Woods comes in. His book helps you understand not just the buying cycle, but how to profile your customers, how to nurture your relationship with them, and how to measure the effectiveness of your efforts.
It’s a quick read (just over 200 pages) and is packed full of real case studies for your edification.
How to enter this contest? Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 6pm ET this Thursday).
That’s all you need to do! And, if you don’t win, you can grab a copy from your favorite bookstore or online.
WINNERS: Congrats to our 3 winners: