Wednesday, April 22nd, 2009 by Andy Beal
Can you believe it’s been more than a month since we held our last book prize giveaway? Let’s rectify that immediately and give away 3 copies of Steve Woods’ Digital Body Language.
I’m a big believer in targeting your marketing campaigns–especially search marketing–to the different stages of your customer’s buying cycle. I tend to break it down to 3 basic steps: awareness, research, and purchase. Little did I know that I should really look a lot deeper and consider the digital “body language” of my target customer.
That’s where Woods comes in. His book helps you understand not just the buying cycle, but how to profile your customers, how to nurture your relationship with them, and how to measure the effectiveness of your efforts.
It’s a quick read (just over 200 pages) and is packed full of real case studies for your edification.
How to enter this contest? Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 6pm ET this Thursday).
That’s all you need to do! And, if you don’t win, you can grab a copy from your favorite bookstore or online.
WINNERS: Congrats to our 3 winners:
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Jake Ziegler Says:
April 22nd, 2009 at 3:56 pm
That sounds like an interesting book.
Mr Yap Says:
April 22nd, 2009 at 3:57 pm
Look forward to reading this book soon.
Mr Yap’s last blog post..Email Newsletter Usability from Nielsen Norman Group Report
Herb Jones Says:
April 22nd, 2009 at 4:08 pm
if I was able to get by the spam protection question with my public school education I would love to check out the book….especially after working so closely with Eloqua
Ned Says:
April 22nd, 2009 at 4:09 pm
Looking forward to the book from Woods,
So that I can ’see’ my customer by removing their hoods,
Would be thrilled if I got it in the raffle,
Else to the store, I would definitely shuffle.
Jim Floyd Says:
April 22nd, 2009 at 4:09 pm
Digital Body Language sounds like a winner! I hope that I am chosen; I would like to read it very much.
Carol Meyers Says:
April 22nd, 2009 at 4:19 pm
I can hear your digital body talk … body talk. Must. Read. Book.
hot dog the rapper Says:
April 22nd, 2009 at 4:23 pm
Please consider this my entry.
Thanks,
=hot dog the rapper
Shane Keener Says:
April 22nd, 2009 at 4:24 pm
I like the sound of the book and your explanation of the content sounds great. Sign me up.
Shane Keener Says:
April 22nd, 2009 at 4:25 pm
I’d like to learn more about Digital Body Language. Sign me up
Stephen Markel Says:
April 22nd, 2009 at 4:59 pm
The concept of digital body language goes back to that movie TRON right? I’m confused, sounds like I need this book….
Saneef H Ansari Says:
April 22nd, 2009 at 5:00 pm
I want one
Shelby Says:
April 22nd, 2009 at 5:00 pm
I would love a copy of this book.
mindy Says:
April 22nd, 2009 at 5:06 pm
sounds great thanks for the giveaway
Dorian Says:
April 22nd, 2009 at 5:16 pm
Can’t wait to read it..
Andrew Says:
April 22nd, 2009 at 5:16 pm
Thanks for the giveaway!
Nate @ Debt-free Scholar Says:
April 22nd, 2009 at 5:36 pm
I would love to win!
Nate @ Debt-free Scholar’s last blog post..Why Every College Student Should Ride a Bike
Jay Gohil Says:
April 22nd, 2009 at 5:42 pm
Thanks for the giveaway. Should be an interesting read. Even if I don’t win, I am sure to buy this book.
Todd Mintz Says:
April 22nd, 2009 at 5:44 pm
My “Digital Body Language” is attempting to convince Andy to pick me :.)
Mark Barrett Says:
April 22nd, 2009 at 5:47 pm
Here’s my comment. Hope I win! Good luck me!
Eric King Says:
April 22nd, 2009 at 6:07 pm
Thanks for the offer!
Manoj Jasra Says:
April 22nd, 2009 at 6:20 pm
Please count me in for the draw.
Manoj Jasra’s last blog post..The Open Source BI (Business Intelligence) Community
Burak Says:
April 22nd, 2009 at 6:33 pm
I am in as well Andy. Customer persona and behavioral studies are big help for any marketer.
Kathy D Says:
April 22nd, 2009 at 8:56 pm
Sounds like a good read… All the new Digital talking makes we wounder what people are really saying
Iya Says:
April 22nd, 2009 at 9:16 pm
interesting =)
Emilie S Says:
April 22nd, 2009 at 9:59 pm
Oh, this sounds like an interesting book!!! Thanks for the chance!
Farhan Rehman Says:
April 22nd, 2009 at 10:25 pm
hmm.. buying cycle, profiling your customers, how to nurture your relationship with them, and how to measure the effectiveness of your efforts.
Sounds like a book worth reading. Especially if there’s some interesting examples of what worked, and why..
Farhan Rehman’s last blog post..Social Media as Social Currency
Sarah Fowler Says:
April 22nd, 2009 at 10:29 pm
I’ve been hearing some good buzz about this book. I’m always looking for some fresh perspective!
Sarah Fowler’s last blog post..Building a Community
Alex Peerenboom Says:
April 22nd, 2009 at 10:44 pm
I would love to read that book.
Alex Peerenboom’s last blog post..Sprint Gives a Shout-out to Twitter
Tisa Says:
April 22nd, 2009 at 10:50 pm
COunt me in! Looks like an interesting read! ~
Thanks!
mohamed Says:
April 23rd, 2009 at 12:14 am
sound interesting the name is great couunt me in
mohamed’s last blog post..Page Rank Improvement Was Illusive In March ‘09
Tim L. Walker Says:
April 23rd, 2009 at 12:47 am
Free book time – yay!
Tim L. Walker’s last blog post..Articles By Amy: Fast Vs Slow Shutter Speeds
Miranda Allen Says:
April 23rd, 2009 at 1:18 am
WE could use this great read
Miranda Allen’s last blog post..Winner Take All Giveaway: $833 Value
Nigel Legg Says:
April 23rd, 2009 at 4:51 am
Sounds like an interesting book; as it’s not available here yet, I deserve to win a copy.
Stijn Says:
April 23rd, 2009 at 5:37 am
Any chance for a Belgian guy in Paris to get a copy? Think global!
Tracey Hatch Says:
April 23rd, 2009 at 6:11 am
Choose me! My economy is the worst in the developed world at the moment so us Brits need all the freebies we can get!
Sherman Says:
April 23rd, 2009 at 7:02 am
Sounds like an interesting read. As a veteran digital marketer having always used the basic 3-4 steps from awareness to purchase, it would be good to read about looking deeper and considering the digital “body language” of my target customer.
Chris Clapp Says:
April 23rd, 2009 at 9:10 am
This sounds like an informative book – I’d like to look deeper into buyer behavior!
Paul Says:
April 23rd, 2009 at 10:03 am
Sounds like an interesting book; I appreciate the chance to win and read!
Wendy Merritt Says:
April 23rd, 2009 at 11:54 am
Sounds like a must read book. Thanks for the contest!
Pick me! Pick me! LOL
Wendy Merritt’s last blog post..How to fix TrayApp after a restart
Hussein Ebied Says:
April 23rd, 2009 at 11:54 am
I look forward to reading this book. I work in search marketing and it could prove very useful.
Andrew Says:
April 23rd, 2009 at 12:35 pm
Thanks again Andy
Jason Nickolay Says:
April 23rd, 2009 at 12:59 pm
Looks like an awesome book. Thanks for the chance
jason@allworldautomotive.com
Brandi Morgan Says:
April 23rd, 2009 at 12:59 pm
This looks like a very interesting & useful book!
Dan Perry Says:
April 23rd, 2009 at 4:52 pm
I love being randomly selected!
Dan Perry’s last blog post..Ping Golf FAIL in Online-Offline synergy
Andrew Says:
April 23rd, 2009 at 5:34 pm
This looks great. I’d like to enter, please.
Valerie Says:
April 23rd, 2009 at 5:38 pm
Hmm, sounds useful
David Onoue Says:
April 23rd, 2009 at 6:02 pm
The books sounds interesting. I would love to win a free copy!
Thanks for doing this Andy.
MRS.MOMMYY Says:
April 24th, 2009 at 3:47 am
sounds interesting- please include me
Sharold Says:
April 24th, 2009 at 8:57 am
This book would be real helpful in busines.
Rabbit Roger Says:
April 24th, 2009 at 12:29 pm
Let’s try