Posted April 22, 2009 3:28 pm by with 50 comments

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Can you believe it’s been more than a month since we held our last book prize giveaway? Let’s rectify that immediately and give away 3 copies of Steve Woods’ Digital Body Language.

I’m a big believer in targeting your marketing campaigns–especially search marketing–to the different stages of your customer’s buying cycle. I tend to break it down to 3 basic steps: awareness, research, and purchase. Little did I know that I should really look a lot deeper and consider the digital “body language” of my target customer.

That’s where Woods comes in. His book helps you understand not just the buying cycle, but how to profile your customers, how to nurture your relationship with them, and how to measure the effectiveness of your efforts.

It’s a quick read (just over 200 pages) and is packed full of real case studies for your edification.

How to enter this contest? Simply leave a comment below and we’ll randomly pick 3 winners (deadline for entry is 6pm ET this Thursday).

That’s all you need to do! And, if you don’t win, you can grab a copy from your favorite bookstore or online.

WINNERS: Congrats to our 3 winners:

  • Jake Ziegler

    That sounds like an interesting book.

  • Look forward to reading this book soon.

    Mr Yap’s last blog post..Email Newsletter Usability from Nielsen Norman Group Report

  • Herb Jones

    if I was able to get by the spam protection question with my public school education I would love to check out the book….especially after working so closely with Eloqua 😉

  • Ned

    Looking forward to the book from Woods,
    So that I can ‘see’ my customer by removing their hoods,
    Would be thrilled if I got it in the raffle,
    Else to the store, I would definitely shuffle.

  • Jim Floyd

    Digital Body Language sounds like a winner! I hope that I am chosen; I would like to read it very much.

  • Carol Meyers

    I can hear your digital body talk … body talk. Must. Read. Book.

  • Please consider this my entry.

    =hot dog the rapper

  • Shane Keener

    I like the sound of the book and your explanation of the content sounds great. Sign me up.

  • Shane Keener

    I’d like to learn more about Digital Body Language. Sign me up

  • Stephen Markel

    The concept of digital body language goes back to that movie TRON right? I’m confused, sounds like I need this book….

  • Saneef H Ansari

    I want one 🙂

  • Shelby

    I would love a copy of this book.

  • mindy

    sounds great thanks for the giveaway

  • Dorian

    Can’t wait to read it..

  • Andrew

    Thanks for the giveaway!

  • I would love to win!

    Nate @ Debt-free Scholar’s last blog post..Why Every College Student Should Ride a Bike

  • Thanks for the giveaway. Should be an interesting read. Even if I don’t win, I am sure to buy this book.

  • My “Digital Body Language” is attempting to convince Andy to pick me :.)

  • Mark Barrett

    Here’s my comment. Hope I win! Good luck me!

  • Eric King

    Thanks for the offer!

  • Please count me in for the draw.

    Manoj Jasra’s last blog post..The Open Source BI (Business Intelligence) Community

  • Burak

    I am in as well Andy. Customer persona and behavioral studies are big help for any marketer.

  • Kathy D

    Sounds like a good read… All the new Digital talking makes we wounder what people are really saying

  • Iya

    interesting =)

  • Emilie S

    Oh, this sounds like an interesting book!!! Thanks for the chance!

  • hmm.. buying cycle, profiling your customers, how to nurture your relationship with them, and how to measure the effectiveness of your efforts.

    Sounds like a book worth reading. Especially if there’s some interesting examples of what worked, and why..

    Farhan Rehman’s last blog post..Social Media as Social Currency

  • I’ve been hearing some good buzz about this book. I’m always looking for some fresh perspective!

    Sarah Fowler’s last blog post..Building a Community

  • I would love to read that book.

    Alex Peerenboom’s last blog post..Sprint Gives a Shout-out to Twitter

  • Tisa

    COunt me in! Looks like an interesting read! ~ 🙂 Thanks!

  • sound interesting the name is great couunt me in

    mohamed’s last blog post..Page Rank Improvement Was Illusive In March ‘09

  • Free book time – yay! 😉

    Tim L. Walker’s last blog post..Articles By Amy: Fast Vs Slow Shutter Speeds

  • WE could use this great read

    Miranda Allen’s last blog post..Winner Take All Giveaway: $833 Value

  • Sounds like an interesting book; as it’s not available here yet, I deserve to win a copy.

  • Stijn

    Any chance for a Belgian guy in Paris to get a copy? Think global!

  • Tracey Hatch

    Choose me! My economy is the worst in the developed world at the moment so us Brits need all the freebies we can get! 🙂

  • Sherman

    Sounds like an interesting read. As a veteran digital marketer having always used the basic 3-4 steps from awareness to purchase, it would be good to read about looking deeper and considering the digital “body language” of my target customer.

  • This sounds like an informative book – I’d like to look deeper into buyer behavior!

  • Paul

    Sounds like an interesting book; I appreciate the chance to win and read!

  • Sounds like a must read book. Thanks for the contest!

    Pick me! Pick me! LOL

    Wendy Merritt’s last blog post..How to fix TrayApp after a restart

  • Hussein Ebied

    I look forward to reading this book. I work in search marketing and it could prove very useful.

  • Andrew

    Thanks again Andy

  • Jason Nickolay

    Looks like an awesome book. Thanks for the chance

  • Brandi Morgan

    This looks like a very interesting & useful book!

  • I love being randomly selected!

    Dan Perry’s last blog post..Ping Golf FAIL in Online-Offline synergy

  • Andrew

    This looks great. I’d like to enter, please.

  • Valerie

    Hmm, sounds useful

  • David Onoue

    The books sounds interesting. I would love to win a free copy!

    Thanks for doing this Andy.


    sounds interesting- please include me

  • Sharold

    This book would be real helpful in busines.

  • Let’s try 🙂