These two charts say it all really:
Of the 22% that do use Twitter:
- 85 percent follow friends
- 54 percent follow celebrities
- 29 percent follow family
- 29 percent follow companies
Not much for brands to cheer about, but keep your chin-up, you have the same attention as Gen Y’s parents.
What do you think? I would have thought that more than 22% would be on Twitter, you?