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CEOs and Twitter

BusinessWeek is reporting on over 50 CEOs that are usingboardroom Twitter to some degree or another. Last August the magazine covered just 18 folks of this ilk but apparently there is a lot more to choose from these days.

Each CEO has a profile attached to them that gives their handle as well some some insight as to view of Twitter and who they follow but here are some of the basic stats that may be of interest to you. How do you view the use of Twitter by CEOs and other important corporate folks regardless of the size of the company? Is there more good or harm that can be done? Here’s some highlights.

Richard Branson, Virgin Group Chairman
Following: 6,589
Followers: 98,382
Updates: 98

Guy Kawasaki, Alltop CEO
Following: 117,520
Followers: 115,583
Updates: 23,866

Pete Cashmore, Mashable CEO
Following: 1,877
Followers: 556,590
Updates: 15,313

George Colony, Forrester Research CEO
Following: 35
Followers: 2,894
Updates: 82

Gary Stockman, Porter Novelli CEO
Following: 18
Followers: 160
Updates: 37

John Battelle, Federated Media CEO
Following: 381
Followers: 14,674
Updates: 2,441

Mark Cuban, HDNet Chairman
Following: 157
Followers: 34,105
Updates: 23

Bob Parsons, Go Daddy Group CEO and Founder
Following: 31
Followers: 642
Updates: 150

Mike Ferrari, SmartyPig Co-founder
Following: 3,024
Followers: 3,137
Updates: 599

Aaron Patzer, Mint.com CEO
Following: 47
Followers: 608
Updates: 109

Alex Yoder, WebTrends CEO
Following: 645
Followers: 591
Updates: 75

Diane Hessan, Communispace CEO
Following: 2,588
Followers: 3,382
Updates: 1,462

J’Amy Stewart, Infonetics CEO
Following: 56
Followers: 65
Updates: 52

Jay Adelson, Digg CEO
Following: 121
Followers: 4,440
Updates: 498

Kevin Rose, Digg Founder
Following: 173
Followers: 603,6051
Updates: 2,487

Tony Hsieh, Zappos.com CEO
Following: 410,711
Followers: 553,787
Updates: 1,611

Jason Calacanis, Mahalo.com Founder
Following: 416
Followers: 66,872
Favorites: 2
Updates: 9,243

Michael Arrington, TechCrunch.com Co-editor
Following: 688
Followers: 526,362
Updates: 8,306

Loic Lemeur, Seesmic Founder
Following: 573
Followers: 24,439
Updates: 16,682

Jack Dorsey, Twitter Chairman
Following: 460
Followers: 517,830
Updates: 3,721

David Sifry, Technorati Chairman
Following: 594
Followers: 6,253
Updates: 2,396

Christine Perkett, PerkettPR President
Following: 8,346
Followers: 10,220
Updates: 9093

Michael Hyatt, Thomas Nelson Publishers CEO
Following: 20,689
Followers: 21,109
Updates: 5,611

Jonathan Schwartz, Sun Microsystems CEO
Following: 4
Followers: 2,469
Updates: 28

John Lilly, Mozilla.com CEO
Following: 134
Followers: 581
Updates: 1,570

Is the CEO at your company using Twitter? How are they doing or not doing with it? Do you even care?

  • http://www.marketingprofessor.com/social-marketing/3-rules-of-using-twitter-for-business/ Travis Campbell

    Frank-

    Interesting summary, and questions. I find this to be one of the compelling reasons to use twitter is the flattening of the corporate org chart. Indeed CEOs should be careful, and take a measured approach. Interested in seeing what other commentors have to say as well.

    Travis Campbell’s last blog post..By: Travis Campbell

  • http://www.perkettprsuasion.com Christine Perkett

    Hi Frank,

    Thanks so much for posting this follow up. I was honored last summer to be one of those 18 CEOs and I’m honored again to still be included in BusinessWeeks updated list of 50 Twittering CEOs.

    Twitter was a natural extension for me as a communications professional. I have been on it since 2007 and I’ve learned a lot over those few years. I continue to learn new things from the community every day – heck, every hour – and it’s a fascinating place to be.

    As the community grows, the use of Twitter seems to be changing. It seemed much more intimate and sincere in 2007. Now it’s starting to segment a bit more – with celebrities and personalities using it to broadcast for entertainment, for example, rather than true interaction. One way communication and promotion seems a bit more prominent. I hope that it’s growth doesn’t hinder the underlying spirit of two-way conversation.

    I Tweet about everything from work, my staff and clients to personal hobbies, interests (Go Red Sox), family, parenting, fashion and more. Basically, my life. I think there are probably varying opinions on whether this does me and my company (@PerkettPR) “more good or harm,” as you ask. I’ve seen more good come from it thus far – if that ever changes, then I’ll let you know.

    Thanks again,
    Christine Perkett
    http://www.twitter.com/missusP
    http://www.twitter.com/PerkettPR

    Christine Perkett’s last blog post..Persuasive Picks for the Week of 04/03/09

  • http://www.jaankanellis.com Jaan Kanellis

    Not really a surprise here as most of them make their dollars online.

    Jaan Kanellis’s last blog post..Great Feedburner Tips from Daniel Scocco

  • http://www.riseandshineseo.com Betamale

    I’d be shocked if the TechCrunch.com Co-editor didn’t have a presence on Twitter.

    Betamale’s last blog post..One Way Link Building Service

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  • http://www.marketingtom.com Alun John

    It’s just a pity that they didn’t have a look for some more CEO’s whose business was not in the Social Media industry.

    Alun John’s last blog post..50% Funding (Up to £500) For CIM Courses In Wales

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  • http://twitter.com/aks2008 Aswani

    Good list of CEOs. I will follow all of them :)