eMarketer Predicts Social Media Advertising Will Fizzle in 2009
Not good with tables? Bottom line, eMarketer is predicting a 3% decline in social network ad spending in 2009. That decline comes after a 129% increase in 2007 and a 33% increase in 2008.
Why the contrast to Forrester? Two things to note. eMarketer has revised its data based on the gloomy prediction from MySpace parent News Corp. Also, we’re not quite comparing apples with apples here. This decline is for social media advertising–we assume Forrester’s prediction includes other marketing and PR efforts that utilize social media.
Still, however you wish to dice it, don’t go bankrolling that house on the beach based on being a "social media guru." It might be that a condo is more appropriate.