Comments on: eMarketer Predicts Social Media Advertising Will Fizzle in 2009

By: BuzzLogic’s New Advertising Dashboard Will Help You Find the Honey | webmarketingexperts.com.au

Tue, 02 Jun 2009 23:31:06 +0000

[...] we learn that you’re probably not going to have the same budget allocation in 2009, then we learn that [...]

By: Paid Search Traffic Down 26% Last Month | Blog Tips, blogging Blog

Paid Search Traffic Down 26% Last Month | Blog Tips, blogging Blog — Mon, 25 May 2009 17:09:16 +0000

[...] Instead they must be focusing on the free aspects of social media marketing; eMarketer predicts a three percent decline in social media advertising this year. [...]

By: Paid Search Traffic Down 26% Last Month | Move with Mind

Paid Search Traffic Down 26% Last Month | Move with Mind — Sun, 24 May 2009 04:43:44 +0000

[...] Instead they must be focusing on the free aspects of social media marketing; eMarketer predicts a three percent decline in social media advertising this year. [...]

By: Cat Got Your Tongue: How Gossip Will Become The New Media | Between the Lines | ZDNet.com

Tue, 19 May 2009 14:23:29 +0000

[...] maintain or increase their spending on social media. Not everyone agrees. Emarketer is predicting a 3% decline this year in social media ad [...]

By: Andy Beal

Andy Beal — Sat, 16 May 2009 18:18:54 +0000

Thanks for your thoughts Dave!

By: SOB Business Cafe 05-15-09 - Liz Strauss at Successful Blog - Thinking, writing, business ideas … You’re only a stranger once.

Fri, 15 May 2009 16:14:46 +0000

[...] eMarketer Predicts Social Media Advertising Will Fizzle in 2009 [...]

By: Clean Cut Media

Clean Cut Media — Fri, 15 May 2009 01:10:10 +0000

The social marketing scene has been really fascinating to watch. Everyone was clamoring about how social media ROI just wasn't working out and the CPMs just didn't make sense. However it seems now that everyone is slowly accepting this to be fact and using it as a great brand play to better humanize their company and interact with their loyal customers. Plus in a down economy this is expected. Clean Cut Media's last blog post..Twitter Statistics: Visitor Growth

By: Andy Beal

Andy Beal — Thu, 14 May 2009 21:12:33 +0000

@Scott – you’re right, forecast models are still highly unreliable–that’s why companies are constantly changing them.

By: Scott G

Scott G — Thu, 14 May 2009 20:22:26 +0000

This is not surprising, primarily due to the various ways to leverage & monetize social media. Andy, remember all of those SEM/SEO studies and prediction trends 6-8 years ago? They were all over the map from “credible” research companies. While forecast models have improved, it’s still a he-said, she-said with these types of studies with skewed numbers and biases. For effectiveness, not sure if “advertising” is the most ideal model for social media as the eMarketer study indicates. I’ll see the glass half full and put more weight in Forrester’s report which viewed social media spending more holistically (I’m betting the beach house on that, of course).

By: Dave Zuls

Dave Zuls — Thu, 14 May 2009 19:56:34 +0000

Not surprising. IMO – Online advertising is all about inertia and momentum.

Inertia is the tendency of a body at rest to remain at rest or of a body moving in straight line to stay moving in a straight line unless acted on by an outside force.

Momentum is where the faster an object is moving, the harder it is to stop.

For example… If someone is busy socializing with friends and not researching products or ready to buy anything, you will be wasting your money on direct response ads.

In that situation, the consumer’s inertia & momentum are working against you. Getting the consumer to stop what they are doing or abruptly change direction is very difficult.

If you can match your ads with the speed and direction of the consumer, you win.

By: Shelly Kramer

Shelly Kramer — Thu, 14 May 2009 19:17:25 +0000

Totally agree with Andy. It’s not about advertising, it’s about brands learning to integrate social media strategies into their other marketing efforts. Customers are showing us that they no longer want to be shouted at, by banner ads, billboards or other traditional means of advertising. Instead, they prefer to be engaged. So, while these numbers are interesting, it won’t really affect the brands smart enough to enlist the help of social media strategists as an integral part of their marketing and branding efforts. In my humble opinion. As a non-expert and non-guru of anything

@shellykramer

By: Franklin Bishop

Franklin Bishop — Thu, 14 May 2009 15:56:58 +0000

Well this is just depressing news. I was so excited over over the last post but this just makes me nervous. I guess I will get over it next year. Franklin Bishop's last blog post..Why Social Bookmarking Links Are Effective

By: Andy Sauter

Andy Sauter — Thu, 14 May 2009 15:27:12 +0000

To be honest I don't think many of us "Social Media Gurus" are really going to be affected by the reduction in advertising. Studies over and over have shown that banner advertising, even PPC on these social networks give back relatively low ROIs. What companies are interested in more now is formulating more of a viral marketing or word-of-mouth strategy. Essentially it's more important to build relationships within your niche, than buying banner ads. Andy Sauter's last blog post..9 out of 10 of my new followers want to tell me how to EXPLODE my Twitter following