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Google Adds Image Ads to AdSense Link Units

posted on May 27, 2009


Are you using AdSense Link Units? The block of links to related-topic ad pages are getting a new “feature” after testing showed positive results—i.e. increased revenue for publishers.

The old (and in case you aren’t familiar with the jargon—note that the page of ads looks a lot like ten blue links.):
linkunit_en_us

And the new version of the ad page:
link_unit_search_2

See the difference? That 2009 Special Olympics image at the bottom is new—and it’s an ad. The Inside AdSense blog gives a few vitals:

These image ads are contextually targeted, based on the link unit topic users clicked to reach the ads. If no image ads are available for the given topic, we’ll only show the original text ads — in other words, we won’t show a PSA or insert a blank space in place of the image ad in this case. Advertisers can bid on these image ads on a cost-per-click (CPC) and cost-per-impression (CPM) basis, so you’ll generate earnings for valid clicks and impressions. You can review the performance of image ads on your link unit pages by generating a link unit report on your Advanced Reports page.

What do you think—is this a presage of things to come on the SERPs?


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  • http://sayreonline.com/ Brennan

    The problem with Google Adsense is that right now Google is taking too large of the revenue share. Before a publisher could easily get minimum 15 cents a click and wouldn't have to worry about going below that when sending traffic away from his website. Now Adsense publishers are lucky if they can get 5 or 10 cents a click in most niches. I think Adsense has a real problem with Google getting greedy and also the advertisers on the other end getting smarter. I have seen many even small websites start going towards direct sales.

Filed Under: Display, Search Marketing