Google has been getting a lot attention as of late. Unfortunately for them a lot of it has to do with the government and the variety of sundry concerns around that like monopolies, anti-trust, lobbying and general political activity. So what’s a corporate giant to do when the news gets a little ‘uncomfortable’? Why spin, of course! So get ready, Pilgrims, put your blindfolds on as we spin you around and see if you can play today’s game of “Pin the Tail on the Truth!”.
Consumer Watchdog on Friday plans to tout a Google presentation titled “Google, Competition, and Openness” that the advocacy group uncovered. The company presentation gives Google’s views that it faces plenty of competition in a dynamic market.
After looking at the presentation myself I would have to say that it is a combination of reality (notice I didn’t say the truth) and mind numbing spin. A Google spokesperson said that the presentation is what is being used in an outreach campaign to Congressional aides, the press, think tanks, academics, advertising agencies, and ad trade associations. Considering these targets one can already imagine the angle it takes.
Since the readers of Marketing Pilgrim are independent thinkers and like to reach their own conclusions you really should check out the Google version then the version that Consumer Watchdog released where an anonymous ‘commentator’ gave their opinion on the various points Google hit (both are PDF’s).
In conclusion, all of this ‘stuff’ swirling around Google is not going to change its position in the market for the short run. It may have little or no effect in the long run either. Right now, it looks to me like Google is the Alex Rodriguez of business. They make a boat load of money, are often criticized for their performance (or lack thereof) and everyone wonders if they will stay on top. Oh, and people gossip like heck about them. At least we can say for sure that there is no threat of an ‘out of sight, out of mind’ scenario.
Bottom line for me is that for today I will first go to Google for my search needs regardless. I’ll think about it more some other time.