Google has announced a number of changes to its Google Suggest technology. The search engine starts its post with the most user beneficial additions, but lets start ours with what’s really behind these changes, shall we?
Yep, that’s a sponsored result you’re seeing at the bottom of Google Suggest. Now, you might think I’m about to go on a rant, but I’m not. I think it’s actually a pretty smart move by Google. After all, there’s only so much "screen estate" that the company can monetize and here it is, squeezing an itty bitty ad into a small box.
There are three other additions to Google Suggest. Two are useful, one I’m not so sure about. First the useful ones. If you’re signed into a Google account you’ll see personalized suggestions on the list–based on your previous searches. Google’s also added navigational suggestions–so if you start typing the name of a company or brand, you’ll more likely see the actual URL appear in your suggested items.
OK, so the one I’m not so sure about is the new "suggestions on the search page" feature. Basically, if you search for "iPhone" and then go back to the search box on the results page, Google will tailor its suggestions to your iPhone search. This is handy if you are actually refining your search, but I wonder if Google is going a step to far by assuming that will always be the case.
Google’s also removing the page count from the suggestions–something that never made sense anyway–and says it will be rolling the new features out "gradually."
What looks good to you; what doesn’t?