Marketing Pilgrim's "Search Marketing" Channel

Sponsor Marketing Pilgrim's Search Marketing Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Google Temporarily Unavailable




googwhaleTo some people, it was the first sign of the apocalypse: Google was down. Yes, the Google and yes, actually down. (You can see why this might look like the beginning of the end.)

As with many end-of-days scares, however, this one proved to be a false alarm. Yes, Google was actually down, but the world did not end, as was supposed ;) . Google explained and apologized for the failure in a blog post. Unfortunately, their analogy used some slightly apocalyptic imagery:

Imagine if you were trying to fly from New York to San Francisco, but your plane was routed through an airport in Asia. And a bunch of other planes were sent that way too . . .

Am I the only one picturing a mid-air crash now?

I am? Oh. Sorry about that. Anyway, the rest of the explanation:

so your flight was backed up and your journey took much longer than expected. That’s basically what happened to some of our users today for about an hour, starting at 7:48 am Pacific time.

Yes, they actually started routing traffic through a server in Asia. For a whole hour, some benighted souls (14% of Google users, according to the blog post) couldn’t find [cebu lyrics aluminum] or [river jordan crocodiles]. You know, unless they deigned to turn to Yahoo or something.

But seriously, Google has a reputation for up time. I highly doubt this glitch will cost them a substantial amount of users, but it does go to show that the search giant isn’t completely invulnerable.

And they also handled it well, working quickly to fix the problem and to explain it—and even to apologize:

We’ve been working hard to make our services ultrafast and “always on,” so it’s especially embarrassing when a glitch like this one happens. We’re very sorry that it happened, and you can be sure that we’ll be working even harder to make sure that a similar problem won’t happen again. All planes are back on schedule now.

If nothing else, this is a good example of how to defuse a potentially damaging situation.

What do you think? Is there anything Google could have done better?

  • http://ilaarijs.blogspot.com Mr. Ilarijs

    It’s back again!

    Mr. Ilarijs’s last blog post..Sarkasms Open Air – 2009 nāk virsū!!!

  • http://blog.cleancutmedia.com Clean Cut Media

    The thought of Google going down is quite a scary thought. Speaks to how relevant and powerful the company has become. I trust Google will do whatever in their power to prevent this from happening again, though it is probably inevitable.

    Worried about Twitter going down? not so much.

    Clean Cut Media’s last blog post..Twitter Statistics: Visitor Growth

  • http://osgfx.com Scott Adie

    Most things Google does, it does well. If an hour of down time stops the world, then I wanna get off anyway. The biggest problem with technology’s dominion over the planet is that as it progresses, all us old folks are starting to die off. What remains is fewer and fewer people who can function without technology. How many people reading this can still remember when ‘cut and paste’ really meant that? Not so many!

    I gotta go now, I have to kill something for dinner!

  • http://www.lotteryhelp.com Harry Schneider

    Never really noticed.

  • http://telehammers.com Mark

    Wow, Google might not soon be the giant it is. All big things can come down I hope they get it together.

  • http://www.babyboomertoday.info/ Rick

    Thanks for an interesting read, didn’t know they were down.

    And Scott, I was before ‘cut and paste’ , take me awhile before I know how to use it. lol

  • Pingback: » Competitive Insight, Girl Scouts and Hells Angels | Search Marketing Answers()