Each year Millward Brown compiles its Brandz Top 100 Most Valuable Global Brands (pdf). For the past three years Google has sat atop of the list and this year has the distinction of being the first $100 billion brand.
Outside the Top 10, but showing impressive growth in brand equity, are Blackberry (#16, up 100%), Amazon (#26, up 85%) and AT&T (#28, up 67%).
The highest new entry is Pampers (#31). Pertinent don’t you think, considering our economy is down the crapper?