Posted May 1, 2009 8:43 am by with 10 comments

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Each year Millward Brown compiles its Brandz Top 100 Most Valuable Global Brands (pdf). For the past three years Google has sat atop of the list and this year has the distinction of being the first $100 billion brand.

Outside the Top 10, but showing impressive growth in brand equity, are Blackberry (#16, up 100%), Amazon (#26, up 85%) and AT&T (#28, up 67%).

The highest new entry is Pampers (#31). Pertinent don’t you think, considering our economy is down the crapper? 😉

  • Sheila

    I’m glad we don’t have to pay extra for your humor. We get that for free! 😉

    Sheila’s last blog post..Hawaii in Contrasts – Diamond Head in Brown and Green

  • Andy Beal

    @Sheila – I think some might pay extra to make it stop. 😉

  • atul chatterjee

    Google pecks away by improving products and introducing new products. Once in a while it makes a big acquisition after much thought. If you look at it, AdSense has done more for the Internet than the Google search engine. They have a very good sense of commerce.

  • zappolo

    China mobile is so high??? Wow…

    zappolo’s last blog post..The Head and Shoulders Pattern

  • mark

    Sure, why not? It is on it’s way to global domination in everything!

    mark’s last blog post..Free XBox 360! Get A Free XBox 360 Elite/Premium Now!

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    Hmmmm…..I don’t know. I think Coca Cola is still a bigger brand. I mean if I go to small villages in India or Bangladesh or something they would have no clue about Google but they would know Coca Cola.’s last blog post..Why The Majority Newbie’s Fail In Affiliate Marketing

  • Kramer

    I’ve never expected Google would become the most powerful brand in the world that they even bested Yahoo.

  • David Leonhardt

    Computing and food, which intersects at Apple. That pretty much says it all.

    David Leonhardt’s last blog post..The Bugs Bunny Guide to Linkbuilding

  • Randall Beard

    The Milward Brown brand value study is very important for Marketing, but not as a measure of Marketing value, as people often assume. Rather, it’s a clarion call for Marketing to have more influence and more impact on the brand by extending its reach beyond Marketing. I think that much of the brand value declines some brands are seeing (e.g. Citi, American Express, etc.) are not due to weak marketing, but to other non-Marketing issues at the companies. After all, the easy part is the marketing communications. The harder, but arguably equally important part, is Marketing playing a lead role in driving brand value throughout the entire enterprise.

    Randall Beard’s last blog post..Venn Marketing ? Why 1+1+1 Doesn’t Equal 3