Comments on: Google Tops List of Global Brands; Pampers Not Too Crappy at #31 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html Internet Marketing News Mon, 15 Mar 2010 08:35:11 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Randall Beard http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-73007 Randall Beard Thu, 07 May 2009 12:57:29 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-73007 The Milward Brown brand value study is very important for Marketing, but not as a measure of Marketing value, as people often assume. Rather, it's a clarion call for Marketing to have more influence and more impact on the brand by extending its reach beyond Marketing. I think that much of the brand value declines some brands are seeing (e.g. Citi, American Express, etc.) are not due to weak marketing, but to other non-Marketing issues at the companies. After all, the easy part is the marketing communications. The harder, but arguably equally important part, is Marketing playing a lead role in driving brand value throughout the entire enterprise. <em>Randall Beard's last blog post..<a href='http://randallbeard.wordpress.com/2009/05/05/venn-marketing-why-111-doesnt-equal-3/' rel="nofollow">Venn Marketing ? Why 1+1+1 Doesn't Equal 3</a></em> The Milward Brown brand value study is very important for Marketing, but not as a measure of Marketing value, as people often assume. Rather, it’s a clarion call for Marketing to have more influence and more impact on the brand by extending its reach beyond Marketing. I think that much of the brand value declines some brands are seeing (e.g. Citi, American Express, etc.) are not due to weak marketing, but to other non-Marketing issues at the companies. After all, the easy part is the marketing communications. The harder, but arguably equally important part, is Marketing playing a lead role in driving brand value throughout the entire enterprise.

Randall Beard’s last blog post..Venn Marketing ? Why 1+1+1 Doesn’t Equal 3

]]> By: David Leonhardt http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-72961 David Leonhardt Wed, 06 May 2009 11:50:14 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-72961 Computing and food, which intersects at Apple. That pretty much says it all. <em>David Leonhardt's last blog post..<a href='http://www.seo-writer.com/blog/2009/04/16/the-bugs-bunny-guide-to-linkbuilding/' rel="nofollow">The Bugs Bunny Guide to Linkbuilding</a></em> Computing and food, which intersects at Apple. That pretty much says it all.

David Leonhardt’s last blog post..The Bugs Bunny Guide to Linkbuilding

]]> By: Kramer http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-72955 Kramer Wed, 06 May 2009 07:52:06 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-72955 I've never expected Google would become the most powerful brand in the world that they even bested Yahoo. I’ve never expected Google would become the most powerful brand in the world that they even bested Yahoo.

]]> By: basicsofseo.com http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-72895 basicsofseo.com Mon, 04 May 2009 23:39:12 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-72895 Hmmmm.....I don't know. I think Coca Cola is still a bigger brand. I mean if I go to small villages in India or Bangladesh or something they would have no clue about Google but they would know Coca Cola. <em>basicsofseo.com's last blog post..<a href='http://basicsofseo.com/internet-marketing/why-the-majority-newbies-fail-in-affiliate-marketing/' rel="nofollow">Why The Majority Newbie's Fail In Affiliate Marketing</a></em> Hmmmm…..I don’t know. I think Coca Cola is still a bigger brand. I mean if I go to small villages in India or Bangladesh or something they would have no clue about Google but they would know Coca Cola.

basicsofseo.com’s last blog post..Why The Majority Newbie’s Fail In Affiliate Marketing

]]> By: Fresh From Twitter: Currently reading http://tinyurl.com/d2r87e « Alan L. Johnson’s Blog http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-72852 Fresh From Twitter: Currently reading http://tinyurl.com/d2r87e « Alan L. Johnson’s Blog Sun, 03 May 2009 23:43:15 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-72852 [...] Currently reading http://tinyurl.com/d2r87e [...] [...] Currently reading http://tinyurl.com/d2r87e [...]

]]> By: mark http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-72832 mark Sun, 03 May 2009 06:08:40 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-72832 Sure, why not? It is on it's way to global domination in everything! <em>mark's last blog post..<a href='http://free-xbox-360-premium.blogspot.com/2006/01/free-xbox-360-premium-get-free-xbox.html' rel="nofollow">Free XBox 360! Get A Free XBox 360 Elite/Premium Now!</a></em> Sure, why not? It is on it’s way to global domination in everything!

mark’s last blog post..Free XBox 360! Get A Free XBox 360 Elite/Premium Now!

]]> By: zappolo http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-72827 zappolo Sat, 02 May 2009 23:44:04 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-72827 China mobile is so high??? Wow... <em>zappolo's last blog post..<a href='http://forexroadmap.blogspot.com/2009/05/head-and-shoulders-pattern.html' rel="nofollow">The Head and Shoulders Pattern</a></em> China mobile is so high??? Wow…

zappolo’s last blog post..The Head and Shoulders Pattern

]]> By: atul chatterjee http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-72815 atul chatterjee Sat, 02 May 2009 09:47:06 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-72815 Google pecks away by improving products and introducing new products. Once in a while it makes a big acquisition after much thought. If you look at it, AdSense has done more for the Internet than the Google search engine. They have a very good sense of commerce. Google pecks away by improving products and introducing new products. Once in a while it makes a big acquisition after much thought. If you look at it, AdSense has done more for the Internet than the Google search engine. They have a very good sense of commerce.

]]> By: Andy Beal http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-72776 Andy Beal Fri, 01 May 2009 13:49:38 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-72776 @Sheila - I think some might pay extra to make it stop. ;-) @Sheila – I think some might pay extra to make it stop. ;-)

]]> By: Sheila http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html/comment-page-1#comment-72775 Sheila Fri, 01 May 2009 13:47:30 +0000 http://www.marketingpilgrim.com/2009/05/google-tops-list-of-global-brands-pampers-not-too-crappy-at-31.html#comment-72775 I'm glad we don't have to pay extra for your humor. We get that for free! ;-) <em>Sheila's last blog post..<a href='http://www.govisithawaii.com/2009/04/30/hawaii-in-contrasts-diamond-head-in-brown-and-green/' rel="nofollow">Hawaii in Contrasts – Diamond Head in Brown and Green</a></em> I’m glad we don’t have to pay extra for your humor. We get that for free! ;-)

Sheila’s last blog post..Hawaii in Contrasts – Diamond Head in Brown and Green

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