Marketing Pilgrim

Raise your hand if you’re a Microsoft adCenter user?

1…2..3…4……OK, four of you.

Well, you four are going to be excited about a whole host of new features and upgrades just announced by the adCenter team.

Account Management Updates

New features include:

• Use Windows Live ID to sign in to adCenter
• New home page and alerts
• A better way manage your account settings

adCenter Desktop (Beta) Updates

Changes include:

• Manage more keywords and experience faster speeds
• Update existing ads in bulk and update bids at the group level
• Edit as you browse
• Preview imported data
• Target customers by city and state

Content Ads Updates (U.S. Only)

Content Ads leaves beta and provides a way to get your ads on MSFT’s publisher/content network. New features added:

• More control over where your ads are displayed–exclude as many as 500 web sites
• New site performance reporting

Campaign Management Updates

I saved the best updates for last.

• Apply customer targeting and incremental bids for your entire campaign with new campaign-level targeting, and then further refine targeting at the ad group level
• Greater control and flexibility for your keyword bids
• Last, but no means least, improved keyword tools that look something like this:

OK, so I know that more than 4 people love Microsoft’s adCenter–so let us know what you think of the improvements. Thanks!