Marketing Pilgrim

If ReadWriteWeb hadn’t looked at one of the newest players in the search engine game it may not have been found based on its name, Duck Duck Go. Before there is any further discussion about the merits of the engine one has to wonder why this name? Using a play on the name of an ages old kids game to represent results that are picked (I am guessing here) is a stretch at best and a brand manager’s nightmare at worst.

So what’s in a name? In this case it remains to be seen. The engine itself seems pretty cool. One feature that I found particularly useful was the ability to click on an icon and search a term on 27 other sites including Twitter, About.com, NY Times, cnet and more. On that front alone the search engine may be worth an occasional visit. Gee, I wonder what the chances of Google doing something similar?